Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
AB InBev opens new factory in Sichuan
With an investment of 650 million yuan ($100.10 million), the factory will produce Budweiser and Harbin Beer for the market in the southwestern region, which includes Sichuan, Yunnan and Guizhou, as well as Chongqing Municipality and the Tibet Autonomous Region.
"China is the engine of the global beer market, and its performance is outstanding,” said Carlos Brito, CEO of AB InBev, adding that the first bottle of beer from the new plant is expected to hit the market by the end of June.
"It will trigger fierce competition in the southwestern region,” Yang Qingchun, director of public relations with Societ Insights & Decision, a Shenzhen-based marketing consulting firm, told the Global Times Thursday.
According to Yang, the southwestern region already has several producers, such as China Resources Breweries and Beijing Yanjing Brewery, with China Resources Breweries holding more than 60 percent of the market share in the region.
However, Yang said the market still offers potential as annual beer consumption in the southwestern region is 20 liters per head, compared with an average of 30 liters for the whole country.
"The new plant will impact the sales of rivals such as Snow Beer and Chongqing Beer,” said Zhao Yong, an industry researcher from Haitong Securities, adding that Harbin Beer's strong network will help with sales for AB InBev.
AB InBev was created in 2008 when Belgium's InBev merged with US brewer Anheuser-Busch. It currently has 33 breweries in China across 13 provinces with over 25 beer brands, including Budweiser, Harbin and Sedrin. In March, the company acquired China's Weixue Beer Co, the second largest brewery in Henan Province.
Miguel Patricio, president of AB InBev Asia, said the company is also upgrading its plants in Henan, Liaoning and Fujian provinces, and is looking for opportunities in Guangxi Zhuang Autonomous Region.
China became the largest brewery market in the world last year. After years of fierce competition and consolidation, there are now fewer producers.
According to figures from Societ Insights & Decision, the four giants – China Resources Breweries, Tsingtao Brewery, AB InBev and Beijing Yanjing Brewery – account for more than 60 percent of market share in China, and 72.5 percent of profits.
27 мая. 2011