The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
AB InBev opens new factory in Sichuan
With an investment of 650 million yuan ($100.10 million), the factory will produce Budweiser and Harbin Beer for the market in the southwestern region, which includes Sichuan, Yunnan and Guizhou, as well as Chongqing Municipality and the Tibet Autonomous Region.
"China is the engine of the global beer market, and its performance is outstanding,” said Carlos Brito, CEO of AB InBev, adding that the first bottle of beer from the new plant is expected to hit the market by the end of June.
"It will trigger fierce competition in the southwestern region,” Yang Qingchun, director of public relations with Societ Insights & Decision, a Shenzhen-based marketing consulting firm, told the Global Times Thursday.
According to Yang, the southwestern region already has several producers, such as China Resources Breweries and Beijing Yanjing Brewery, with China Resources Breweries holding more than 60 percent of the market share in the region.
However, Yang said the market still offers potential as annual beer consumption in the southwestern region is 20 liters per head, compared with an average of 30 liters for the whole country.
"The new plant will impact the sales of rivals such as Snow Beer and Chongqing Beer,” said Zhao Yong, an industry researcher from Haitong Securities, adding that Harbin Beer's strong network will help with sales for AB InBev.
AB InBev was created in 2008 when Belgium's InBev merged with US brewer Anheuser-Busch. It currently has 33 breweries in China across 13 provinces with over 25 beer brands, including Budweiser, Harbin and Sedrin. In March, the company acquired China's Weixue Beer Co, the second largest brewery in Henan Province.
Miguel Patricio, president of AB InBev Asia, said the company is also upgrading its plants in Henan, Liaoning and Fujian provinces, and is looking for opportunities in Guangxi Zhuang Autonomous Region.
China became the largest brewery market in the world last year. After years of fierce competition and consolidation, there are now fewer producers.
According to figures from Societ Insights & Decision, the four giants – China Resources Breweries, Tsingtao Brewery, AB InBev and Beijing Yanjing Brewery – account for more than 60 percent of market share in China, and 72.5 percent of profits.
27 мая. 2011