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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

AB InBev to invest several hundred mln dlrs in China this yr

Anheuser-Busch InBev , the world's largest brewer, will invest several hundred million dollars in China this year, a sharp increase over past investments, the China Daily reported on Saturday, citing the company's chief executive. Carlos Brito, CEO of the Belgium-based company, did not disclose an exact figure but said the investment followed "impressive growth" in China last year.

He made the comments after the company launched its first brewery in southwestern China that will ultimately have an annual capacity of 1 million tonnes.

AB InBev is investing 650 million yuan (about $100 million) in the brewery in Ziyang, in Sichuan province, which will produce Budweiser and Harbin brand beer, Miguel Patricio, president of AB InBev Asia Pacific, told the newspaper.

Chinese consumers drink some 40 billion litres of beer annually, accounting for nearly one-quarter of global consumption, China Daily said, citing industry analysts.

AB InBev first entered the Chinese market in 1997 through the acquisition of Nanjing Jinling brewery and now has more than 35 breweries in 11 provinces.

Brito said China, the biggest and fastest growing beer market in the world, is one of its three top-priority markets, along with the United States and Brazil, that will drive global growth for the foreseeable future.

30 мая. 2011

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