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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan’s Asahi to Keep Hyogo Brewery Open Another Year

Japan's Asahi Breweries Ltd. said that it will put off closing its Nishinomiya plant by one year to the end of August 2012 since power shortages at Tohoku and Kanto facilities will hamper efforts to raise output.

The Nishinomiya brewery in Hyogo Prefecture churned out around 23.1 million cases of beer and similar drinks in 2010, accounting for roughly 13 per cent of total output. Asahi unveiled last September a plan to shutter the plant this coming August due to aging equipment and a shrinking domestic market. It had planned on concentrating output at its Suita facility in Osaka Prefecture.

But worries about power shortages are even spreading west of central Japan now that Chubu Electric Power Co. has shut its Hamaoka nuclear plant in the wake of the crisis at the Fukushima Daiichi facility. Asahi decided to postpone the plant closure because of concerns about product shortages at the end of the year, the second-biggest demand period behind summer.

Asia Pulse

1 Июн. 2011

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