The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Molson Coors Brings Carling to Ukraine
Kandy Anand, president of Molson Coors International said, "As the second largest beer market in the Eastern Europe, the Ukraine presents an excellent opportunity for us to expand our global footprint in emerging markets. As we have done successfully in other markets, our strategy is to complement local expertise with our dedicated teams on the ground to work more closely with our partners to help grow our brands. Our joint venture with Obolon enables us to do just that with their strong distribution network and knowledge of the Ukrainian beer market. We are confident in the opportunity Carling presents as a premium lager in this growing market."
Ukraine’s beer industry has been growing at a rate of more than eight percent (CAGR) for the past 5 years. The premium segment, approximately 3 million HL, is growing fastest as consumers trade up from mainstream brands. With a lower per capita consumption, there is strong growth potential for the market in the coming years.
Obolon is a leading Ukraine brewer with nearly 27 percent market share, two breweries and eight brands in their portfolio. Initial consumer research shows Ukrainian consumers responded well to Carling’s lager profile and were also attracted to its British appeal and strong association with football.
Olexandr Slobodyan, President of Obolon added, "We are pleased to partner with Molson Coors to bring Carling to Ukraine. We know consumers are looking for quality lagers with the cachet of an import. Carling makes an excellent entry into the market and we look forward to working with Molson Coors to bring this iconic brand to Ukrainian beer drinkers."
In the past year, Molson Coors has entered new global markets through a joint venture with Si'hai Brewery in China, and partnerships with Moscow Brewery in Russia, Mahou San Miguel in Spain and Viet Thai in Vietnam.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's Web site, www.molsoncoors.com.
About Obolon Company
Obolon is a national corporation that produces beer, low alcohol and soft drinks, and mineral water. 80 percent of beer exports in Ukraine belong to Obolon. The company's products are distributed in 36 countries. The main factory of the corporation took the first place among the largest brewers in Europe in terms of production volumes. The company's capacity is more than 1 billion liters of beer a year. Obolon is the only major brewery in Ukraine with its own full-cycle production of malt. This ensures a stable and high quality beer. Obolon brands include: beer category - Оbolon, Zibert, Bitburher, and Desant. Mineral water brands: Prosora, Obolonska and the soft drink Zhyvchyk.
1 Июн. 2011