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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Foster’s Rejects SABMiller Bid

SABMiller PLC said Tuesday it will pursue a takeover of Foster's Group Ltd. after the Australian beer maker rejected an initial 9.51 billion Australian dollar (US$9.98 billion) offer from the global brewer.

Foster's Group rejected a nearly $10 billion takeover offer from global brewing giant SABMiller
Foster's beer business has long been considered a potential takeover target amid global consolidation in the brewing industry. SABMiller's bid follows the recent demerger of Foster's wine business, which had struggled in recent years.

"SABMiller can conclude a transaction quickly and will continue to seek engagement with the board of Foster's to put an agreed proposal to Foster's shareholders," SABMiller Chief Executive Graham Mackay said in a statement.

Foster's said early Tuesday that SABMiller made an unsolicited, incomplete, nonbinding and conditional offer to acquire all Foster's shares for A$4.90 a share, an 8.2% premium to Monday's closing share price.

"The board of Foster's believes that the proposal significantly undervalues the company in the context of a change of control and, as such, it doesn't intend to take any further action in relation to it," Foster's said.

Sales of beer in Australia have come under pressure in recent years as specialist boutique and low-carbohydrate beers have grown in popularity.

Foster's last month carved out its underperforming wine assets into a separate listed company, Treasury Wine Estates. The wine assets have been plagued by writedowns, with an oversupply of grapes and wines from Australia in the global marketplace. The financial crisis and a strong Australian dollar have also made it difficult for Foster's to grow sales of its premium wines in key markets like the U.S.

SABMiller's joint venture partner in Australia, Coca-Cola Amatil, said earlier Tuesday the pair were amending the terms of their JV to allow SABMiller to buy shares in Foster's. The initial arrangement surrounding the Pacific Beverages JV limited SABMiller's ability to buy shares in Foster's in its own right.

The Australian beverages market has been consolidating in recent years. Kirin Holdings Co. acquired Foster's rival Lion Nathan Ltd. for about A$3.3 billion in 2009. Japanese beverage maker Suntory Holdings Ltd. bought nonalcoholic-drinks maker Frucor in 2008, while Asahi Breweries Ltd. paid US$744 million in 2009 for the Australian unit of Schweppes from Cadbury PLC, based on exchange rates at that time.

Foster's shares were up 12.8% at A$5.11 late Tuesday morning in Sydney.

Foster's is being advised by Goldman Sachs, Gresham and Allens Arthur Robinson.

21 Июн. 2011



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