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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken starts next phase of share repurchasing programme

Heineken N.V. announced today that in connection with the acquisition of FEMSA Cerveza that was completed on 30 April 2010, it will begin the next phase of repurchasing its own shares up to a maximum value of €300 million. For this new phase, Heineken has mandated a bank to repurchase Heineken N.V. shares in the open market on the company’s behalf, starting 20 June 2011, up to and including 5 September 2011, allowing the execution of the share repurchase to continue during closed periods.

These shares are intended to be delivered to Fomento Econ?mico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA.

The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million Allotted Heineken N.V. shares to FEMSA. Until 16 June 2011, approximately 14.9 million shares were already repurchased of which 13.1 million shares were delivered to FEMSA. The remaining 1.8 million shares will be delivered before 1 July 2011.

The share repurchase programme is being executed in line with the authorisation given by the Annual General Meeting of Shareholders.

21 Июн. 2011

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