The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken shows no appetite for Foster’s counterbid
* Prefers to spend money on Mexico, Brazil, Africa or Asia
* No comment on possible counterbid for Foster's
* Heineken shares up 0.4 percent at 40.93 euros
(Adds additional comments from interview, updates shares)
By David Jones and Sara Webb
AMSTERDAM, June 21 (Reuters) - The world's third-largest brewer Heineken appeared to rule out a multi-billion dollar counterbid for Australia's Foster's Group as it said growth outside Europe would come from emerging markets.
The Amsterdam-based brewer of its eponymous beer, Amstel and Dos Equis has made recent acquisitions in the emerging markets of Mexico, Nigeria and Ethiopia, and analysts say it shows little interest in the mature beer market of Australia.
"If you look at our expansion strategy, we see Europe as our home base. Europe is to a large extent profitable, but a very mature market, so you see the expansion we do outside Europe will be in emerging markets," Heineken's Chief Financial Officer Rene Hooft Graafland told Reuters in an interview on Tuesday.
"To do a mature deal completely outside that base is not making sense. Better spend your money on Mexico, Brazil, or Africa or Asian markets," said the 55-year-old, who has spent the last 30 years at the Dutch brewer.
He declined to comment directly on any bid for Foster's.
Global beer giant SABMiller launched a cash bid for the Australian brewer valued at A$9.5 billion ($10.1 billion), excluding debt, which Foster's rejected. Investors predicted Foster's would succumb to a higher offer.
Analysts said family-controlled Heineken did not have the firepower to mount a counterbid after its joint cash takeover of Scottish & Newcastle (S&N) in 2008 and last year's all-share acquisition of Mexico's FEMSA Cerveza.
"S&N made sense because it was predominantly a mature market deal but reinforced our position in Europe with a nice add-on in India, but the biggest part of that acquisition was Europe ... reinforcing our leadership in Europe," Hooft Graafland said.
Heineken shares were up 0.4 percent at 40.93 euros by 1430 GMT while SABMiller was down 3.4 percent at 21.08 pounds compared to a DJ European Food and Beverage index off 0.2 percent.
The group, which brews around a tenth of the world's beer and ranks behind Anheuser-Busch InBev and SABMiller, is looking at growing emerging markets, cost-cutting -- especially in Europe -- and bolt-on brewing acquisitions.
Heineken's three biggest markets are Mexico, Nigeria and Russia, and earns nearly half its profits from emerging markets, diluting its reliance on tough Western Europe beer markets. Heineken is No. 1 in Britain, Italy and the Netherlands.
"The emerging parts will grow faster than the mature markets, so over time you will get more out of emerging markets. At the same time you see the profile of a number of these emerging markets is becoming less risky," Hooft Graafland said.
He declined to comment on Heineken's interest in Schincariol, Brazil's privately owned second-largest brewer, which is reportedly up for sale for $2 billion. The FEMSA deal handed Brazil's No. 3 brewer Kaiser to Heineken.
"In Brazil, you would look at acquisitions, but there is no necessity to do deals," Hooft Graafland said.
He added that with group debt down to 8.1 billion euros at end-2010, and free operating cash flow last year of 2 billion euros, there is firepower to do deals if needed.
(Reporting by David Jones; Editing by Sara Webb, Sophie Walker and David Hulmes) ($1=.6162 Pound) (Reporting by Balazs Koranyi)
22 Июн. 2011