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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Predator keen to revitalise premium beer market

SABMiller would use Foster's to launch super-premium beer brands in Australia to unlock tens of millions of sales dollars if its bid for the brewer succeeds, industry experts say.

Drawing on a successful history of boosting sales in the strong beer markets of the Czech Republic and Poland, analysts yesterday said the maker of Grolsch has plenty of scope to build premium brands in Australia.

Fosters shares gained 1.17 per cent in trading yesterday, finishing at $5.20, with investors continuing to back the the move by Foster's earlier this week to knock back a $9.5 billion takeover proposal - with many analysts saying the bid will have to grow to at least $10.5 billion to succeed.

Analysts are now predicting SABMiller will have to return with a price from $5.25 to $5.50 - rather than the $4.90 initially offered.

SABMiller was believed to be trying to meet Foster's chairman David Crawford in London for negotiations.

While SABMiller on Tuesday said any purchase would be funded from existing profits and new debt facilities, Bloomberg yesterday reported the brewer would raise $10 billion in debt.

Analysts predict the play for Fosters will be a long-haul by the cashed up Anglo-African brewer which they say is driven by a belief no other serious bidders will emerge.

Pundits yesterday drew a picture in which SABMiller could effectively stare down Foster's to extract the lowest possible price.

Two key tactics include waiting for the Aussie dollar to drop and for Foster's results to reflect the brewer's weak operating position to investors.

"SABMiller's opening proposal of $4.90 was not a knockout offer," Credit Suisse analyst Larry Gandler said.

To further complicate matters analysts yesterday said SABMiller itself could be a takeover target -- and that the move on Foster's could be a bid to pick up a strategically important asset to make themselves too expensive for a predator.

Analysts yesterday said Foster's could do more to increase its Australian market.

"Our visits to Poland and Czech several years back left us impressed with management's ability to drive per capita consumption of beer in these relatively high per capita consumption markets," Mr Gandler said.

But Merrill Lynch analyst David Errington said there was also earnings potential in replacing the Abbotsford brewery with a state of the art facility.

Mr Errington said there would also be earnings of up to $100 million in reclaiming the 5 per cent market share lost over the past half decade.

23 Июн. 2011



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