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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Molson Coors, Cobra India to Join Forces to Brew Beer

Molson Coors Brewing Co. and Cobra India have joined forces to brew and market Cobra beer in South Asia, an arrangement that will give the brewer a foothold in the fast-growing Asian beer market.

Molson Coors, whose brands include Coors Light, Molson Canadian and Blue Moon, will invest $35 million in the joint venture, Molson Coors Cobra India, giving it a controlling stake in Cobra India and operational control of the new venture. The deal includes land for a brewery in the eastern Indian state of Bihar, as well as a beer portfolio consisting of Cobra Premium, King Cobra Superior and Iceberg 9000.

"This deal marks the beginning of a long-term commitment to establish Molson Coors in India, the world's fastest growing beer market," said Molson Coors International President Kandy Anand.

Molson Coors said the Indian beer market is estimated to grow to 50 million hectolitres by 2020, landing it in the top 10 list of global beer markets.

Two years ago, Molson Coors UK and Cobra Beer formed a similar joint venture, the Cobra Beer Partnership, which secured global rights for Cobra beer outside South Asia. The current chairman of that venture, Lord Karan Bilimoria--also Cobra's founder--will serve as chairman of the new Indian partnership.

Last month, Molson Coors reported lower first-quarter profit amid a year-earlier liability-settlement gain in Brazil. It has aggressively pursued growth in emerging markets, recording a 45% jump in emerging-market sales last quarter.

Shares of Molson Coors closed Wednesday at $45.22 and were inactive premarket. Year to date, the stock is down 9.9%.

24 Июн. 2011



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