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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Molson Coors, Cobra India to Join Forces to Brew Beer

Molson Coors Brewing Co. and Cobra India have joined forces to brew and market Cobra beer in South Asia, an arrangement that will give the brewer a foothold in the fast-growing Asian beer market.

Molson Coors, whose brands include Coors Light, Molson Canadian and Blue Moon, will invest $35 million in the joint venture, Molson Coors Cobra India, giving it a controlling stake in Cobra India and operational control of the new venture. The deal includes land for a brewery in the eastern Indian state of Bihar, as well as a beer portfolio consisting of Cobra Premium, King Cobra Superior and Iceberg 9000.

"This deal marks the beginning of a long-term commitment to establish Molson Coors in India, the world's fastest growing beer market," said Molson Coors International President Kandy Anand.

Molson Coors said the Indian beer market is estimated to grow to 50 million hectolitres by 2020, landing it in the top 10 list of global beer markets.

Two years ago, Molson Coors UK and Cobra Beer formed a similar joint venture, the Cobra Beer Partnership, which secured global rights for Cobra beer outside South Asia. The current chairman of that venture, Lord Karan Bilimoria--also Cobra's founder--will serve as chairman of the new Indian partnership.

Last month, Molson Coors reported lower first-quarter profit amid a year-earlier liability-settlement gain in Brazil. It has aggressively pursued growth in emerging markets, recording a 45% jump in emerging-market sales last quarter.

Shares of Molson Coors closed Wednesday at $45.22 and were inactive premarket. Year to date, the stock is down 9.9%.

24 Июн. 2011



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