Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Diageo Said to Walk Away From Bid for Brazil Brewer Schincariol
London-based Diageo walked away amid disagreements among the Brazilian brewer’s family shareholders, said one of the people, who declined to be identified because the talks were private. Brewers including Heineken NV (HEIA) have been considering bidding for the Itu, Brazil-based company, which may be valued at about $4 billion, one person said.
The sale process has slowed on concern that the buyers may not succeed in gaining control because some of the company’s family owners oppose a sale, the people said.
It’s unclear whether Schincariol will end up being sold, the people said. A spokesman for the Brazilian brewer at FSB Comunicacoes, a communications company, declined to comment.
Diageo’s decision not to pursue Schincariol means it will need to find another way of expanding in Latin America beer. The company is examining ways to “do something appropriate and constructive in beer” in the region, Stuart Fletcher, outgoing president of the international unit, said on June 2.
Heineken, the world’s third-largest brewer by volume, was said in May to be reviewing a possible bid for Schincariol, which is Brazil’s second-largest brewer behind Anheuser-Busch InBev NV. SABMiller Plc (SAB), which last month bid A$9.5 billion ($10.2 billion) for Australia’s Foster’s Group Ltd., may also be interested.
SABMiller spokesman Nigel Fairbrass and Heineken spokesman John Clarke both declined to comment.
5 Июл. 2011