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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Diageo Said to Walk Away From Bid for Brazil Brewer Schincariol

Diageo Plc (DGE), the maker of Guinness stout and the world’s largest liquor company, dropped plans to bid for Primo Schincariol Industria de Cervejas & Refrigerantes SA of Brazil, two people familiar with the matter said.

London-based Diageo walked away amid disagreements among the Brazilian brewer’s family shareholders, said one of the people, who declined to be identified because the talks were private. Brewers including Heineken NV (HEIA) have been considering bidding for the Itu, Brazil-based company, which may be valued at about $4 billion, one person said.

The sale process has slowed on concern that the buyers may not succeed in gaining control because some of the company’s family owners oppose a sale, the people said.

It’s unclear whether Schincariol will end up being sold, the people said. A spokesman for the Brazilian brewer at FSB Comunicacoes, a communications company, declined to comment.

Diageo’s decision not to pursue Schincariol means it will need to find another way of expanding in Latin America beer. The company is examining ways to “do something appropriate and constructive in beer” in the region, Stuart Fletcher, outgoing president of the international unit, said on June 2.

Heineken, the world’s third-largest brewer by volume, was said in May to be reviewing a possible bid for Schincariol, which is Brazil’s second-largest brewer behind Anheuser-Busch InBev NV. SABMiller Plc (SAB), which last month bid A$9.5 billion ($10.2 billion) for Australia’s Foster’s Group Ltd., may also be interested.

SABMiller spokesman Nigel Fairbrass and Heineken spokesman John Clarke both declined to comment.

5 Июл. 2011



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