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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Mundell Evaluated Top 500 Chinese Brands; Snow Beer Is Worth 46.368 Billion Yuan and Comes on Top

Snow Beer is worth 46.368 billion, and was ranked 29th in "the leader board of the most valuable Chinese brands," which was released in the 2011 (8th) Global Brand Conference and Top 500 Valuable Chinese Brands Press Conference recently.

Other well-known Chinese brands, such as Lenovo, Wuliangye Liquor, and Maotai Liquor were also selected along with Snow.

Global Brand Lab is the well-known international research institution that is headquartered in New York, U.S.A. The president of this lab is the 1999 Nobel Economics Prize winner Robert Mundell, who is known as the "Father of Euro." Mundell's researches, which are called "brand trust barometers," are the important references for the evaluations of intangible assets during the acquisitions for many enterprises.

This is not the first time for Snow Beer to catch eyes from this world class brand institution. Last year, Snow Beer was worth 37.726 billion yuen, and it was ranked 30th of the "top 500 most valuable brands board." What is also of worthy note is that the brand value of Snow Beer has increased 20%, almost 10 billion yuan within one year, which makes this brand outstanding among the top 500 brands.

Snow brand is a brand that has age-old historical connotation. In the 1960s, in a products rating competition where all the top Chinese beer companies had convened, among all the competing beers, it was a new product that won the prize. It was all because of its rich, white, snow-like foam, and long-lasting taste, like a flower, giving it its name: "Snow Beer."

In 2001, CRB (China) Co., Ltd. made Snow Beer into a national beer brand. Snow Beer has a fresh, light taste and is a positive, aggressive, challenging and innovative brand with high popularity among consumers nationwide. It has become a favorite beer among youth.

Since 2002, the State Administration for Industry and Trademark Office declared "Snow" brand as "China's Famous Brand." In 2005, Snow Beer sold 1.58 million-kiloliters nationwide, and became the number one best-selling beer brand in China. In 2009, Snow became number one in single-product selling beer brands, among Heineken, Budweiser and many international brands.

Professionals from the industry all agree that the success of Snow brand itself is the best interpretation for its brand spirit: "Active, enterprising, challenge, and innovation." In the process of creating a good reputation for the brand, Snow always carries a strong creative spirit, from "fearless exploring" to "non-Olympic marketing," to inter-province marketing strategy (i.e. "the beauty of nature" in Guizhou, Szechuan, and Shanxi).

In the meantime, in order to popularize the knowledge of Chinese ancient architecture, CRB entrusted architectural history and historic relic preserve institutions in Tsinghua University to compile a series of books about Chinese ancient architectures. CRB also sponsored architectural history and historic relic preserve institutions for other academic research on ancient Chinese ancient. These actions have received favorable comments from the society, "People who have better foresight will preserve culture."

As the value of Snow brand is rising, it has done better and better in the high-end market. It was involved in the Davos forum, and was designated 3 times in a role as the official beer for "the national committee of the Chinese people's political consultative conference", and was recognized by the members of the national committee of CPPCC.

5 Июл. 2011

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