Czech Brewer Budweiser Budvar has launched its first Facebook campaign to highlight the taste difference between Budvar Original and American Budweiser.
The campaign – entitled “Judgement Day” – was inspired by Budvar’s participation in this year’s Taste of London, which took place from 21-24 June.
According to Budvar UK marketing controller Ian Moss, some 3500 samples of Budvar were served at the event, with a similar number of questions asked about the differing profiles of the two Budweisers.
He said: “The trade as well as serious beer drinkers are well versed in the differences, but the Taste of London experience told us there are still significant numbers of interested and enthusiastic people out there who deserve to have their curiosity satisfied.”
Budvar will be recruiting 200 judges and tasters by 29 July and applicants will have to answer five basic questions about beer preference with the qualifying entries going into a draw.
Successful tasters will be invited to explore and evaluate the differences between the two brands, before Budvar publishes its findings.
The best evaluation in the opinion of the judges will win a weekend for two in the Czech Republic.
Applications will be taken from 18 July. For more information visit www.budweiserbudvar.co.uk