Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Budweiser Budvar to launch Facebook campaign
The campaign - entitled “Judgement Day” - was inspired by Budvar’s participation in this year’s Taste of London, which took place from 21-24 June.
According to Budvar UK marketing controller Ian Moss, some 3500 samples of Budvar were served at the event, with a similar number of questions asked about the differing profiles of the two Budweisers.
He said: “The trade as well as serious beer drinkers are well versed in the differences, but the Taste of London experience told us there are still significant numbers of interested and enthusiastic people out there who deserve to have their curiosity satisfied.”
Budvar will be recruiting 200 judges and tasters by 29 July and applicants will have to answer five basic questions about beer preference with the qualifying entries going into a draw.
Successful tasters will be invited to explore and evaluate the differences between the two brands, before Budvar publishes its findings.
The best evaluation in the opinion of the judges will win a weekend for two in the Czech Republic.
Applications will be taken from 18 July. For more information visit www.budweiserbudvar.co.uk
6 Июл. 2011