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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Budweiser Budvar to launch Facebook campaign

Czech Brewer Budweiser Budvar has launched its first Facebook campaign to highlight the taste difference between Budvar Original and American Budweiser.

The campaign - entitled “Judgement Day” - was inspired by Budvar’s participation in this year’s Taste of London, which took place from 21-24 June.

According to Budvar UK marketing controller Ian Moss, some 3500 samples of Budvar were served at the event, with a similar number of questions asked about the differing profiles of the two Budweisers.

He said: “The trade as well as serious beer drinkers are well versed in the differences, but the Taste of London experience told us there are still significant numbers of interested and enthusiastic people out there who deserve to have their curiosity satisfied.”

Budvar will be recruiting 200 judges and tasters by 29 July and applicants will have to answer five basic questions about beer preference with the qualifying entries going into a draw.

Successful tasters will be invited to explore and evaluate the differences between the two brands, before Budvar publishes its findings.

The best evaluation in the opinion of the judges will win a weekend for two in the Czech Republic.

Applications will be taken from 18 July. For more information visit www.budweiserbudvar.co.uk

6 Июл. 2011



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