Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Russia plans crackdown on sale of beer
* Bill's passage a formality -source
* Beer sales would be banned in shops 11pm-8am, from Jan. 2013
* Total ban at other locations, including outdoor kiosks
* Carlsberg shares slump 4pct; Russia is brewer's biggest market
Russia is planning further tough restrictions on the sale and consumption of beer, hitting shares in Danish brewer and Russia market leader Carlsberg (CARLb.CO).
A proposed lower parliament bill would ban all beer sales at outdoor kiosks, public transport stations, airports and petrol stations, which account for around one-third of national sales.
The bill, which would become law from January 2013 if approved, would also prohibit shops from selling beer between 11pm and 8am.
Shares in Danish brewer Carlsberg (CARLb.CO) slid 4.21 percent by 1450 GMT on concerns that Russia, its largest single market, would pass the law.
Carlsberg owns the best-selling Baltika brand and has an overall 40 percent share of the Russian market.
Part of the government's long-running campaign to curb alcoholism, the move comes less than two years after an unexpected trebling of beer excise duties caused an outcry among brewers.
Beer sales are yet to recover to pre-financial crisis levels due to the tax rise, which was passed on to drinkers. Carlsberg CEO Jorgen Buhl Rasmussen told Reuters last month he hoped Russians switching to beer from vodka would aid market growth.
A beer industry source told Reuters the lower parliament, the Duma, may pass the bill this week, before the summer recess.
The bill would then have to be endorsed by the Federation Council upper parliament chamber and signed into law by President Dmitry Medvedev.
"In fact the bill has already been passed," the source said speaking on condition of anonymity. "The bill has been approved during its discussion. Only the voting remains, which is rather a formality."
Other major brewers operating in Russia are Anheuser-Busch InBev , SABMiller and Heineken .
"We support the ban of beer sales at night, especially as we have been granted a grace period," Kirill Bolmatov, director for the government relations of SABMiller Russia, told Reuters.
"The volume sold through kiosks will be redistributed and sold in supermarkets, restaurants, bars and cafes."
He said the ban on beer consumption in public places may hit sales volume significantly in the short term, but added the company understood the logic behind the decision.
"I believe it will have a short-lasting effect. We understand how drinking beer in the streets irritates people, therefore we do not complain," Bolmatov said.
Russia last introduced restrictions in 2005, banning beer consumption on public transport and various public places.
7 Июл. 2011