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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia plans crackdown on sale of beer

* Lower parliament chamber may pass bill this week
* Bill's passage a formality -source
* Beer sales would be banned in shops 11pm-8am, from Jan. 2013
* Total ban at other locations, including outdoor kiosks
* Carlsberg shares slump 4pct; Russia is brewer's biggest market

Russia is planning further tough restrictions on the sale and consumption of beer, hitting shares in Danish brewer and Russia market leader Carlsberg (CARLb.CO).

A proposed lower parliament bill would ban all beer sales at outdoor kiosks, public transport stations, airports and petrol stations, which account for around one-third of national sales.

The bill, which would become law from January 2013 if approved, would also prohibit shops from selling beer between 11pm and 8am.

Shares in Danish brewer Carlsberg (CARLb.CO) slid 4.21 percent by 1450 GMT on concerns that Russia, its largest single market, would pass the law.

Carlsberg owns the best-selling Baltika brand and has an overall 40 percent share of the Russian market.

Part of the government's long-running campaign to curb alcoholism, the move comes less than two years after an unexpected trebling of beer excise duties caused an outcry among brewers.

Beer sales are yet to recover to pre-financial crisis levels due to the tax rise, which was passed on to drinkers. Carlsberg CEO Jorgen Buhl Rasmussen told Reuters last month he hoped Russians switching to beer from vodka would aid market growth.

FORMALITY

A beer industry source told Reuters the lower parliament, the Duma, may pass the bill this week, before the summer recess.

The bill would then have to be endorsed by the Federation Council upper parliament chamber and signed into law by President Dmitry Medvedev.

"In fact the bill has already been passed," the source said speaking on condition of anonymity. "The bill has been approved during its discussion. Only the voting remains, which is rather a formality."

Other major brewers operating in Russia are Anheuser-Busch InBev , SABMiller and Heineken .

"We support the ban of beer sales at night, especially as we have been granted a grace period," Kirill Bolmatov, director for the government relations of SABMiller Russia, told Reuters.

"The volume sold through kiosks will be redistributed and sold in supermarkets, restaurants, bars and cafes."

He said the ban on beer consumption in public places may hit sales volume significantly in the short term, but added the company understood the logic behind the decision.

"I believe it will have a short-lasting effect. We understand how drinking beer in the streets irritates people, therefore we do not complain," Bolmatov said.

Russia last introduced restrictions in 2005, banning beer consumption on public transport and various public places.

7 Июл. 2011

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