Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Three year market performance summary of the SABMiller Ukrainian branch
One of the initial priorities of the Ukrainian branch was the implementation of the international quality standards of SABMiller at every production stage (from raw materials purchase to packing ready goods). To achieve this goal, $ 38.7 mln have been invested during these 3 years. At present, «Miller Brands Ukraine» is made of only natural ingredients, using classical recipes and observing Reinheitsgebot, the traditional German code of beer purity, approved in the XVI century.
Thanks to the unique system of water purification, water at the Ukrainian branch of SABMiller is virtually identical to Plzen water of the Czech republic, the reference standard in beer making.
The high quality of «Miller Brands Ukraine» is confirmed by the experts of the International Taste and Quality Institute, Brussels, Belgium: in 2010-2011 the beer produced at the Ukrainian branch of SABMiller received a Superior Taste Award.
The international food products safety management system ISO 22000:2005 has been in effect at «Miller Brands Ukraine» since March 2010.
The list of the brands acquired by SABMiller after having bought «Sarmat» has also changed. The company has continued developing «Sarmat» as the most promising regional brand, after discontinuing «Dnipro» and «Drive Max» brands. Besides «Sarmat», the portfolio of «Miller Brands Ukraine» includes «Zhigulevskoe» (produced at Donetsk using the classical recipe since 1962) and «Dobry Shubin» (original semi-dark beer named after the legendary kind spirit of the mines).
At the same time, the company puts special emphasis on premium class products by promoting popular licensed brands from the SABMiller global portfolio: Miller Genuine Draft, Redd's, Zolotaya Bochka, Velkopopovicky Kozel and Amsterdam Mariner.
Being a socially conscious company, «Miller Brands Ukraine» promotes responsible drinking, opposes selling beer to minors and participates in educational projects to prevent alcohol abuse.
Aside from that, «Miller Brands Ukraine» takes an active part in a sustainable development programme. Taking into account the local priorities, it's extremely important for the company in the Ukraine to protect water resources. At present, in collaboration with the World Wildlife Fund (WWF) and German society for technical cooperation (GTZ) the company is implementing a programme of efficient water resources management.
The future plans of «Miller Brands Ukraine» include sales and distribution development in the Ukraine and neighbouring markets. Development of the premium brands will remain the priority for the company, taking into account the economic attractiveness of the given segment and strong role of the SABMiller parent company in many countries.
«During three years in the Ukrainian market we have gone the long way, having integrated a regional company into the structure of one of the world brewing leaders. By becoming a part of SABMiller, we gained multiple advantages, for example, an opportunity for Ukrainian consumers to choose interesting beer brands from the impressive portfolio of the parent company», stated Igor Tikhonov, General Manager of «Miller Brands Ukraine». «These days we are strengthening the local brands, launching new licensed brands, developing the premium niche. The growth rates bring us hope, we are growing faster than the market and are hoping to retain the growth dynamics.»
7 Июл. 2011