The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ethiopia beer market hots up as Chinese group enters the fray
The company has awarded Chinese manufacturing giant Lehui Group a turnkey contract to build a manufacturing plant with a capacity to produce 300 000 h? a year, and plans to eventually expansion to 500 000 h?.
The plant will be located in Debre Berhan, some 130 km north of Ethiopia’s capital, Addis Abeba.
“After evaluating the technical, financial and project management capacity of the selected turnkey bidders, we have settled on Lehui Group,” says Habesha Breweries CEO Yonas Alemu. He adds that construction of the plant is expected to take 14 months.
Lehui Group is the leading beer manufac- turer is China, which has overtaken the US as the leading beer market.
Although 16 companies had expressed interest in undertaking the project, only three got to the technical and financial evaluation stage. Besides Lehui, the others were Ziemann Ludwigsburg, of Germany, and Techno Export, of the Czech Republic.
Alemu says the company plans to employ about 350 people at the start of brewing opera- tions and to export 20% of its product.
The entry of Habesha is bound to intensify competition in the Ethiopia beer market, which has five manufacturers and where consumption has been growing at an average of 24% a year, according to research done by Access Capital in 2009.
Recently, Heineken completed the acquisition of two State-owned brewers, Bedele Brewery, at a cost of $85,2-million, and Harar Brewery, for $78,2-million.
BGI Ethiopia, a subsidiary of French drinks company Groupe Castel, is currently the largest brewer in Ethiopia, commanding about 50% of the market. Other brewers are Meta Abo Brewery and Dashen Brewery.
19 Июл. 2011