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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ethiopia beer market hots up as Chinese group enters the fray

Competition in Ethiopia’s beer market is set to intensify after the newly established Habesha Breweries embarked on the construction of a $30-million plant.

The company has awarded Chinese manufacturing giant Lehui Group a turnkey contract to build a manufacturing plant with a capacity to produce 300 000 h? a year, and plans to eventually expansion to 500 000 h?.

The plant will be located in Debre Berhan, some 130 km north of Ethiopia’s capital, Addis Abeba.

“After evaluating the technical, financial and project management capacity of the selected turnkey bidders, we have settled on Lehui Group,” says Habesha Breweries CEO Yonas Alemu. He adds that construction of the plant is expected to take 14 months.

Lehui Group is the leading beer manufac- turer is China, which has overtaken the US as the leading beer market.

Although 16 companies had expressed interest in undertaking the project, only three got to the technical and financial evaluation stage. Besides Lehui, the others were Ziemann Ludwigsburg, of Germany, and Techno Export, of the Czech Republic.

Alemu says the company plans to employ about 350 people at the start of brewing opera- tions and to export 20% of its product.

The entry of Habesha is bound to intensify competition in the Ethiopia beer market, which has five manufacturers and where consumption has been growing at an average of 24% a year, according to research done by Access Capital in 2009.

Recently, Heineken completed the acquisition of two State-owned brewers, Bedele Brewery, at a cost of $85,2-million, and Harar Brewery, for $78,2-million.

BGI Ethiopia, a subsidiary of French drinks company Groupe Castel, is currently the largest brewer in Ethiopia, commanding about 50% of the market. Other brewers are Meta Abo Brewery and Dashen Brewery.

19 Июл. 2011



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