Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Judge Suspends Purchase Of Brazil Brewer
In a court ruling obtained Friday by The Associated Press, Judge Juliana Bicudo accepted the request for an injunction against the transaction filed by Schincariol minority shareholders Gilberto, Daniela and Jose Augusto Schincariol. The three siblings own 49.55 percent of the company's shares.
Under the deal announced earlier this week, Kirin was to acquire the 50.45 percent stake in the beer maker controlled by brothers Alexandre and Adriano Schincariol, who are cousins of the three minority shareholders.
According to the injunction request, the transaction ignored the rights of first offer and first refusal to which shareholders are entitled.
Cristiano Zanin Martins, the attorney for the minority shareholders, has said his clients have the wherewithal to match Kirin's bid.
In her ruling Judge Bicudo said Alexandre and Adriano Schincariol must deliver all the documents pertaining to the deal so she can decide its legality. She's expected to announce her decision in 30 days.
The attorneys of the two majority shareholders said they would not comment on Bicudo's ruling.
The deal with Kirin would be one of the largest overseas takeovers by a Japanese company this year and would advance Kirin's efforts to find new growth overseas to offset a shrinking population at home.
Kirin aims to generate 30 percent of its sales and profits from outside Japan by 2015. In 2009, it bought full control of major Australian brewer Lion Nathan Ltd. and almost half of San Miguel Brewery Inc. of the Philippines.
With Schincariol, Kirin hopes to gain a foothold into South America's biggest economy, where the beer and soft drink markets are worth an estimated 3 trillion yen ($38.8 billion) each.
Schincariol is the second-largest beer producer in Brazil, known for brands such as Nova Schin, Devassa and Bem Loura. It also ranks third in the country's carbonated soft-drinks market.
It owns 13 factories and a nationwide distribution network in Brazil.
9 Авг. 2011