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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Judge Suspends Purchase Of Brazil Brewer

A judge has ordered the temporary suspension of a $2.53 billion deal that would give Japan's Kirin Holdings Co. a controlling stake in Brazilian beer producer Schincariol.

In a court ruling obtained Friday by The Associated Press, Judge Juliana Bicudo accepted the request for an injunction against the transaction filed by Schincariol minority shareholders Gilberto, Daniela and Jose Augusto Schincariol. The three siblings own 49.55 percent of the company's shares.

Under the deal announced earlier this week, Kirin was to acquire the 50.45 percent stake in the beer maker controlled by brothers Alexandre and Adriano Schincariol, who are cousins of the three minority shareholders.

According to the injunction request, the transaction ignored the rights of first offer and first refusal to which shareholders are entitled.

Cristiano Zanin Martins, the attorney for the minority shareholders, has said his clients have the wherewithal to match Kirin's bid.

In her ruling Judge Bicudo said Alexandre and Adriano Schincariol must deliver all the documents pertaining to the deal so she can decide its legality. She's expected to announce her decision in 30 days.

The attorneys of the two majority shareholders said they would not comment on Bicudo's ruling.

The deal with Kirin would be one of the largest overseas takeovers by a Japanese company this year and would advance Kirin's efforts to find new growth overseas to offset a shrinking population at home.

Kirin aims to generate 30 percent of its sales and profits from outside Japan by 2015. In 2009, it bought full control of major Australian brewer Lion Nathan Ltd. and almost half of San Miguel Brewery Inc. of the Philippines.

With Schincariol, Kirin hopes to gain a foothold into South America's biggest economy, where the beer and soft drink markets are worth an estimated 3 trillion yen ($38.8 billion) each.

Schincariol is the second-largest beer producer in Brazil, known for brands such as Nova Schin, Devassa and Bem Loura. It also ranks third in the country's carbonated soft-drinks market.

It owns 13 factories and a nationwide distribution network in Brazil.

9 Авг. 2011

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