Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Foster’s loses ground to rivals in packaged beer segment
As Foster's robustly defended its reporting practices before the Takeovers Panel yesterday, figures from market researcher Neilsen showed that CUB's share of the local packaged beer market declined over the three months to the end of July.
The brewer had 47.8 per cent of packaged beer sales by volume for the quarter, compared with 49.9 per cent for the same period a year earlier.
The decline was compounded by the fact that overall beer market volume fell by 6.8 per cent in the 12 months to the end of July, with the biggest declines in Carlton United Brewers' VB, Pure Blonde and Carlton Cold brands.
At the same time, rival brewer Lion increased its market share from 41.9 per cent to 43.1 per cent.
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Packaged beer accounts for about 70 per cent of the market, so SABMiller is likely to seize on the latest Neilsen data to strengthen the case for its bid.
Foster's, for its part, said at its annual result last month that its "total" market share had stabilised in the 2010-11 financial year, correcting long-term trends.
However, this included the draught as well as the packaged beer market.
In a Citi report last month, before the annual result, analyst Andy Bowley said CUB's market share had "dropped dramatically" in recent months.
Mr Bowley said the brewer's share, having progressed on a flat to slightly positive trajectory for 12 months until February, had since gone into steep decline.
"In part, the decline in share reflects a more positive company pricing approach since late 2010," he said.
"However, it also reflects more aggressive competitor pricing."
Foster's has emphatically rejected SABMiller's $4.90-a-share pitch, lodged last month.
While the board said the offer significantly undervalued the company, the brewer's share price remains below the offer, easing 1c yesterday to $4.85.
Meanwhile, the Takeovers Panel yesterday considered SABMiller's complaint that there was no reasonable basis for several forward-looking statements by Foster's in presentations to investors.
The bidder asked the panel to consider whether Foster's claims about growth prospects for earnings before interest and tax were misleading and deceptive in the context of a takeover bid.
It also questioned the group's reported net debt figure of $887 million, asking whether it conformed with Australian accounting standards.
The panel normally considers written submissions from both parties on such matters, with each side responding to the claims of the other.
If the matter is not dismissed in the early stages, the hearing normally proceeds for about a week.
The outcome of the panel's deliberations is subject to final approval by the corporate watchdog, the Australian Securities & Investments Commission.
5 Сен. 2011