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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Anheuser-Busch investing $1B in US operations through 2014

Anheuser-Busch plans to invest $1 billion in its U.S. breweries and other facilities by 2014.

The St. Louis-based brewer of brands like Budweiser and Bud Light said the money allotted for projects this year will go toward modernizing its brewing processes, upgrading its systems to reduce greenhouse gas emissions and installing equipment for new products.

Anheuser-Busch is the leading American brewer, but like most companies doing business in the U.S., has continued to see demand for its products fall as the tough economy wears on consumers. Its parent company, Belgium-based Anheuser-Busch InBev, the world's largest brewer, reported that its second-quarter profit rose by more than a quarter as higher sales in China made up for soft demand in the U.S. and Brazil. Meanwhile, Anheuser-Busch is reinvesting in the business to boost efficiency and productivity, and in turn, profitability.

Anheuser-Busch has made a number of investments in its business recently, including a $60 million upgrade of its St. Louis brewery and $34 million upgrade of its Houston brewery, which allowed it to expand its production and improve its environmental efficiency. The company also has increased spending in its agricultural operations and other facilities, including a $40 million investment in its Longhorn Glass facility in Houston.

4 Окт. 2011

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