Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
ABInbev may use AmBev shares to buy SABMiller
The market value of AmBev is currently around USD 83 billion, being about the market value of mother company AB InBev, which is traded on the Belgian stock exchange for about USD 85 billion. SABMiller is worth 33.4 billion pounds, or USD 51.4 billion. Ambev may also use USD 3.2 billion USD cash in the operation.
While AmBev’s shares trade at 18.6 times estimated profit for 2012, SABMiller shares equivalent to 13 times the expected result for the year. This would give an advantage to the Brazilian company in the negotiations.
One analyst believes, that the acquisition of SABMiller by ABInbev makes “perfect sense”, because the two breweries are complementary. There is only overlapping business in the U.S. and China. Antitrust authorities in these countries may impose restrictions, but that should not disable the operation as a whole .
This year, AmBev has become the darling of the market and is among the best performing roles in the Bovespa. Investors believe that the brewery is an active “defensive” in times of uncertainty. The price of beer keeps pace with inflation, even with a slowing economy, people do not stop consuming it.
This strong demand for shares of AmBev, however, created distortions in the market, which explains the fact that the brazilian brewery is worth as much as its Belgian parent company.
12 Окт. 2011