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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

ABInbev may use AmBev shares to buy SABMiller

A brazilian magazin published the speculation of Analyst William Barros, that the high market value of the Brazilian market leader would provide an advantageous exchange ratio of shares, when buying or merging with British-African SABMiller Group. That is, because AmBev is much more valued at the Sao Paulo stock exchange, than the actual ABInbev, whose shares are traded in Europe. The high market value of Brazilian brewery would enable a relationship of friendly exchange of shares with SABMiller, whose shares are traded on the London Stock Exchange.
The market value of AmBev is currently around USD 83 billion, being about the market value of mother company AB InBev, which is traded on the Belgian stock exchange for about USD 85 billion. SABMiller is worth 33.4 billion pounds, or USD 51.4 billion. Ambev may also use USD 3.2 billion USD cash in the operation.
While AmBev’s shares trade at 18.6 times estimated profit for 2012, SABMiller shares equivalent to 13 times the expected result for the year. This would give an advantage to the Brazilian company in the negotiations.
One analyst believes, that the acquisition of SABMiller by ABInbev makes “perfect sense”, because the two breweries are complementary. There is only overlapping business in the U.S. and China. Antitrust authorities in these countries may impose restrictions, but that should not disable the operation as a whole .
This year, AmBev has become the darling of the market and is among the best performing roles in the Bovespa. Investors believe that the brewery is an active “defensive” in times of uncertainty. The price of beer keeps pace with inflation, even with a slowing economy, people do not stop consuming it.
This strong demand for shares of AmBev, however, created distortions in the market, which explains the fact that the brazilian brewery is worth as much as its Belgian parent company.
12 Окт. 2011



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