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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Kirin Wins Court Order Allowing Takeover of Brazil Beer Maker Schincariol

Kirin Holdings Co., Japan’s second- largest brewer by volume, won a Brazilian court ruling allowing it to proceed with its takeover of Schincariol Participacoes & Representacoes.

The court in Sao Paulo state in a ruling yesterday overturned a previous injunction blocking the deal, said Fabio Rosas, a partner at Tozzini Freire Advogados, the law firm representing Kirin. The injunction was granted Aug. 4 after minority shareholders Jose Augusto Schincariol, Daniela Schincariol and Gilberto Schincariol Junior sued, claiming they have the right of first refusal to the controlling stake that Kirin purchased in August.

On Aug. 1, Kirin paid 3.95 billion reais ($2.2 billion) for Aleadri-Schinni Participacoes & Representacoes SA, which owns 50.45 percent of Schincariol. The deal, which was the global beer industry’s second-largest this year, gave Tokyo-based Kirin a foothold in Latin America’s largest beer market with brands such as Nova Schin and Devassa, whose television ads feature socialite Paris Hilton.

“The acquisition was legitimate and was made with all the care in the world, so it’s not a surprise that the justice recognized it,” said Fabio Ozi, a partner at Mattos Filho Veiga Filho Marrey Junior & Quiroga Advogados, the law firm representing majority shareholder Adriano Schincariol and Aleadri-Schinni, who also appealed the injunction.

Resuming Talks
Yesterday’s ruling paves the way for Kirin to take control of the company’s administration and resume talks to buy out minority shareholders. The Japanese brewer has offered at least 2 billion reais for the minority stakes, a person with knowledge of the discussions, who asked not to be identified because the talks are private, said late last month.

Kirin hired UBS AG to advise on the talks with minority shareholders, two people familiar with the process said last month. Citigroup Inc. acted as adviser for the accord to buy the controlling stake.

Minority shareholders Jose Augusto Schincariol, Daniela Schincariol and Gilberto Schincariol Junior plan to appeal yesterday’s ruling, according to their law firm, Teixeira, Martins & Advogados.

Kirin’s Schincariol purchase was the second largest in the global beer industry this year, trailing SabMiller Plc’s A$9.9 billion ($9.9 billion) acquisition of Foster’s Group Ltd. in September.

12 Окт. 2011

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