The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Poland. Carlsberg/Okocim increase market share
Effective marketing and the development of distribution in areas where the company’s beers were previously not well represented were mentioned as key factors for the success. The success story might very well continue, as Carlsberg is planning to increase production capacity ahead of 2012, when it will be the official sponsor of Euro 2012, to be held in Poland and Ukraine.
Kompania Piwowarska the Polish subsidiary of SABMiller, the largest player on the market, is expecting to report results on 20 October 2011. The second player, Grupa Zywiec, informed that their market share remained on the level of the previous year, according to spokesperson Sebastian Tolwinski. The share was at about 31% in January-August 2011.
The Polish beer market is expected to grow by about 2% volume wise in 2011. In the August 2010-July 2011 period, sales increased by about 0.6% to 25.75 million hl. Such numbers do not include sales at gas stations and gastronomy, according to Nielsen data.
19 Окт. 2011