Beer Business #2-2018. Leaders’ Plays and Regionals’ Shares

  • Reading time:46 min(s) read

The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. (more…)

Beer market of Russia 2016: PET goes to draft

  • Reading time:47 min(s) read

pet-logoThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment. (more…)

Beer market of Vietnam: “Young tiger”

  • Reading time:56 min(s) read

Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
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Competition bubbles as Vietnam sells state brewers

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20161114vietnam_article_main_imageWith the Vietnamese government set to sell major stakes in two state-run beer producers, Japanese and European brewers hope to jump in and capitalize on the country’s growing suds market. (more…)

Vietnam. Habeco seeks to trade on HoSE in Q4

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The Hanoi Beer Alcohol and Beverage Corporation (Habeco, Code: BHN) will soon seek shareholders’ written opinions on it listing on the Ho Chi Minh Stock Exchange (HoSE) in the fourth quarter. (more…)

Vietnam. Carlsberg in talks over additional Habeco stake

  • Reading time:4 min(s) read

Danish brewer Carlsberg is negotiating with the Hanoi Beer Alcohol and Beverage Corporation (Habeco) over the purchase of an additional stake following the latter’s listing on the UPCom market last week, officials have said.

“Negotiations will be carried out between related parties on October 31,” Deputy Minister of Industry and Trade Hoang Quoc Vuong told a press conference following the government’s monthly meeting on October 29. (more…)