Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Carlsberg plans to set up new brewery as sales rise 20 per cent
The company plans to set up a brewery to support growing sales and compensate for shutting down an operational plant in Bihar after the state introduced prohibition.
"India continues to perform strongly and achieved 20 per cent volume growth in spite of the alcohol ban in Bihar. Also here, Tuborg remains an important driver of the growth. We achieved a record high market share in India in Q3 of 19 per cent," Carlsberg CEO Cees’t Hart said in an investors call on Wednesday.
Carlsberg is the third largest player in India, trailing market leader United Breweries which has 51 per cent share and SABMiller with 23 per cent share of the market. Unlike most other markets, where Carlsberg’s top seller is the milder version of lager, the brewer has been focusing on brands such as Tuborg Strong and Elephant in India because strong beer accounts for 80 per cent of country’s overall sales volume of 300 million cases.
The company registered the fastest growth among the top five brewers in 2015, with volumes rising by 18 per cent, as it benefited in part from innovation targeting local preferences for strong beer, according to Euromonitor. However, competition is set to intensify over the next few years with Heineken raising its stake in India’s largest brewer to control majority of UB while AB In-Bev’s acquisition of SABMiller has provided Budweiser, the second fastest growing top ten brands in India in 2015 after Tuborg, with a considerably extended distribution network.
Carslberg has been focusing on cities, keeping its brand portfolio limited and expanding its manufacturing footprint. It has doubled its reach to 40,000 outlets but maintained focus on the top Indian 140 cities in the past five years.
11 Ноя. 2016