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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Suntory denies in talks to buy Danone water assets

* Suntory dismisses report in talks to buy Danone water business
* Danone looking to sell water assets by year-end -Bloomberg
* Danone CFO declines comment, says water business "still strategic"

TOKYO, Oct 18 (Reuters) - Japanese beverage firm Suntory Holdings denied a report on Tuesday that it is in negotiations with France's Danone SA on buying the French group's water assets.

Bloomberg News said Danone is in talks with Suntory about a sale of all or part of its water business, citing three sources, in a deal Danone hopes to clinch by year-end. Suntory may only buy Danone's water operations in Asia, two of the sources said.

"We are neither in negotiations, nor bidding, for Danone's Japanese, or any other portion of, its water business," a Tokyo-based Suntory spokeswoman said.

Speaking in France, Danone CFO Pierre Andre Terisse declined to comment on the report but told analysts during a conference call that the water business was "still strategic" for Danone.

Last November, Danone, the world's No 2 bottled water producer, was in early talks with unnamed parties on such a deal, a source familiar with the matter told Reuters.

Suntory, along with Japanese brewers Kirin Holdings and Asahi Group Holdings , had previously been mentioned as potential bidders for Danone's water business, which includes Evian and Badoit bottled waters.

Japanese beverage firms have been looking abroad for growth as they battle a highly competitive and shrinking home market.

Earlier this year, Suntory entered a soft drinks venture with Indonesia's GarudaFood and in 2009 bought soft drinks maker Orangina.

19 Окт. 2011



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