Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Anheuser-Busch taps into at-home draft beer market
The Draftmark tap system, available only in the St. Louis market, holds one-gallon containers of beer that can be kept fresh for up to a month. According to directions from the Budweiser brewer, users charge the tap system’s battery, insert the pouring spout into the beer refill, place and rotate the beer refill into the tap system to lock into place, close the system and then pour.
The dispenser costs $50 and the beer refills — which are available in Budweiser, Bass pale ale and Shock Top Belgian White and each hold eleven 12-once servings — cost $14. The system is available at some Dierbergs, Schnucks, Shop 'n Save and Randall's stores in St. Louis and will become more widely available throughout St. Louis in February 2012.
I called A-B's Draftmark number, 1-877-97-DRAFT, to find out which 12 retailers are selling the Draftmark: Dierbergs in Brentwood and Ellisville; Schnucks in Des Peres, Chesterfield and on Butler Hill Road; Shop 'n Save in St. Charles and Ellisville; Randall's in Fairview Heights and on South Jefferson and Old Halls Ferry Road in St. Louis; Lukas Liquor in Ellisville; and Friar Tuck's in Crestwood.
“Our innovation team is continually experimenting with new beer styles, packaging and concepts, and we’re always looking for the next idea that meets an unmet consumer need,” said Pat McGauley, vice president of innovation at Anheuser-Busch.
What do you think about A-B's new Draftmark? Is this something you'll be buying for Christmas presents? Or will you stick to bottles and old-fashioned kegs instead?
15 Дек. 2011