Anheuser-Busch, a US-based brewing company, is set to officially roll out its new Bud Light Platinum line extension on 30 January 2012 in the US.
The new Bud Light Platinum has 6% more alcohol content than the traditional Bud Light, which carries an ABV of 4.2% and has a slightly sweeter taste than the core brand.
The new beer extension is the first brand extension under the Bud Light banner since Golden Wheat in 2009. The company described the beer as a ‘slightly sweeter’ product positioned as ‘an upscale light beer option’.
The beer went on sale in Texas on 23 January. It is brewed at the company’s Baldwinsville, Cartersville and Los Angeles breweries and comes in 12oz, cobalt-blue bottle in six packs and 12 packs.
The new beer also contains 137 calories and 4.4 grams of carbs, when compared to traditional brand that contains 110 calories and 6.6 grams of carbs.
Bud Light senior director Mike Sundet said there are opportunities for light beer to expand into new occasions and the company thinks Bud Light Platinum is the beer to take it there.