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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

MillerCoors subsidiary acquires cider maker

Tenth and Blake Beer Company, the craft and import division of MillerCoors, has purchased Minneapolis-based hard cider producer Crispin Cider Company to meet the increasing demand for the fermented apple drink.

The deal includes Crispin's affiliate, Fox Barrel Cider Company, which makes pear ciders using fermented unpasteurized fresh-pressed pear juice. Crispin will be run as an independent division of Tenth and Blake.

Crispin produces European-style hard apple ciders using fermented unpasteurized fresh-pressed apple juice in Original, Light and Brut varietals, and additional unfiltered Artisanal Reserves.

Crispin CEO Joe Heron said the company will continue to create ciders in its Colfax cidery and will maintain its own go-to-market execution.

Tenth and Blake President and CEO Tom Cardella said the company's vision is to accelerate its portfolio expansion within the world's most exciting beer market.

The Tenth and Blake family of breweries includes Blue Moon Brewing, Jacob Leinenkugel Brewing, 10th Street Brewery, AC Golden in Golden, Birra Peroni and Plzensk? Prazdroj (Pilsner Urquell).

The company's portfolio includes Blue Moon Belgian White, Leinenkugel's Honey Weiss, George Killian's Irish Red, Batch 19, Henry Weinhard's IPA, Colorado Native, Pilsner Urquell, Peroni Nastro Azzurro and Grolsch.

14 Фев. 2012

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