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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller brewing more beer in Ukraine as finances improve

Miller Brands Ukraine, a large domestic beer producer and subsidiary of international brewing giant SABMiller, sharply cut its losses in Ukraine last year while boosting output by 51.4 percent to 16.4 million deciliters of beer.

Citing figures provided by the National Securities and Stock Market Commission, Interfax-Ukraine reported that the Donetsk-based brewer’s net loss fell by 35.7 percent in 2011 to Hr 120.9 million ($15 million).

The news comes ahead of a planned transfer of SABMiller's Ukrainian and Russian assets to Turkish beer maker Anadolu Efes in exchange for a 24 percent stake in the latter.

The strategic alliance, to be completed in the near future, will focus on synergies in the East European, Turkish, and Central Asian markets.

SABMiller jumped into Ukraine’s highly competitive beer market a few years ago, following in the footsteps of other multinational beer groups who had invested into the nation’s top Soviet-built breweries.

In 2008, it acquired a nearly 100 percent stake in the Donetsk-based brewing business, earlier known as Sarmat and owned by Ukraine’s richest man, Rinat Akhmetov.

The company sells beer under the Sarmat, Zhygulivske, Zolotaya Bochka, Velkopopovicky Kozel and Amsterdam Mariner brands.

SABMiller accounts for less than 5 percent of Ukraine's $4 billion beer market, which is dominated by multinational brewing companies, such as Carlsberg and SUNInBev.

29 Фев. 2012



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