Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller brewing more beer in Ukraine as finances improve
Citing figures provided by the National Securities and Stock Market Commission, Interfax-Ukraine reported that the Donetsk-based brewer’s net loss fell by 35.7 percent in 2011 to Hr 120.9 million ($15 million).
The news comes ahead of a planned transfer of SABMiller's Ukrainian and Russian assets to Turkish beer maker Anadolu Efes in exchange for a 24 percent stake in the latter.
The strategic alliance, to be completed in the near future, will focus on synergies in the East European, Turkish, and Central Asian markets.
SABMiller jumped into Ukraine’s highly competitive beer market a few years ago, following in the footsteps of other multinational beer groups who had invested into the nation’s top Soviet-built breweries.
In 2008, it acquired a nearly 100 percent stake in the Donetsk-based brewing business, earlier known as Sarmat and owned by Ukraine’s richest man, Rinat Akhmetov.
The company sells beer under the Sarmat, Zhygulivske, Zolotaya Bochka, Velkopopovicky Kozel and Amsterdam Mariner brands.
SABMiller accounts for less than 5 percent of Ukraine's $4 billion beer market, which is dominated by multinational brewing companies, such as Carlsberg and SUNInBev.
29 Фев. 2012