Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Kirin may enter beer market in Myanmar

Kirin Holdings Co. is considering entering the beer market in Myanmar, initially aiming to sell its main Ichiban Shibori brand beer there, it has been learned.

With Myanmar's economy growing with its democratization, beer consumption is also expected to expand. Kirin sees Myanmar as a priority market, according to sources.

Myanmar has a population of about 62 million, about the same as that of Thailand, and its gross domestic product per capita is predicted to grow at an annual rate of 6 percent to 7 percent in the coming years from about 800 dollars (about 70,000 yen) in 2011. In Vietnam, which began economic reform before Myanmar, beer consumption is growing by 13 percent a year on average.

Kirin Holdings acquired a 48 percent stake in San Miguel Brewery in the Philippines in 2009, which helped the firm successfully enter markets in Thailand and Vietnam.

Kirin Holdings is reportedly considering selling Ichiban Shibori beer produced in Japan in Myanmar with the help of San Miguel.

Kirin Holdings also aims to buy the beverage arm of Fraser and Neave Ltd., a major beverage and real estate firm in Singapore, for about 70 billion yen in 2013.

Because a Fraser and Neave subsidiary, Myanmar Brewery, is already producing and selling beer in Myanmar, Kirin Holdings hopes to start producing and selling beer in that nation if the buyout succeeds.

The firm is believed to be eyeing production and sales of inexpensive local beers in Myanmar in the future.

According to Kirin Holdings data on global beer consumption in 2011, China topped the list for the ninth consecutive year, at 48.99 million kiloliters, up 10.7 percent from 2010, followed by the United States, at 23.86 million kiloliters, down 1.2 percent.

Emerging Asian nations are expected to lead the world in beer consumption in the future.

14 Янв. 2013

Advertising

gea
sidel100x100
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×