Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Anheuser-Busch Asks Studio to Obscure Labels in ‘Flight’
Whitaker consumes a vast array of drugs and alcoholic products by a number of makers in the film, which was directed by Robert Zemeckis and took in about $24.9 million at the domestic box-office for Paramount Pictures over the weekend. But both Anheuser-Busch and the Stolichnaya distributor told The A.P. that the products were used without authorization and would not have been approved for use in the movie.
Anheuser-Busch, which makes Budweiser beer, also said it had asked Paramount to remove or obscure its company brand name in the film, in which Whitaker both drives and flies while drinking.
“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” an Anheuser-Busch spokesman said in a statement to The A.P. “We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters.”
While filmmakers often receive payments to place products in a film, manufacturers do not have blanket control over the portrayal of their wares. Robert Lawson, a spokesman for Paramount, declined to comment on the objections.
18 Янв. 2013