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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Anheuser-Busch Asks Studio to Obscure Labels in ‘Flight’

The high-flying, alcoholic commercial airline pilot Whip Whitaker, portrayed by Denzel Washington in the drama “Flight,” has drawn objections from the beer brewer Anheuser-Busch and the distributor of Stolichnaya vodka for using their products in the movie without authorization, The Associated Press reported.

Whitaker consumes a vast array of drugs and alcoholic products by a number of makers in the film, which was directed by Robert Zemeckis and took in about $24.9 million at the domestic box-office for Paramount Pictures over the weekend. But both Anheuser-Busch and the Stolichnaya distributor told The A.P. that the products were used without authorization and would not have been approved for use in the movie.

Anheuser-Busch, which makes Budweiser beer, also said it had asked Paramount to remove or obscure its company brand name in the film, in which Whitaker both drives and flies while drinking.

“We would never condone the misuse of our products, and have a long history of promoting responsible drinking and preventing drunk driving,” an Anheuser-Busch spokesman said in a statement to The A.P. “We have asked the studio to obscure the Budweiser trademark in current digital copies of the movie and on all subsequent adaptations of the film, including DVD, On Demand, streaming and additional prints not yet distributed to theaters.”

While filmmakers often receive payments to place products in a film, manufacturers do not have blanket control over the portrayal of their wares. Robert Lawson, a spokesman for Paramount, declined to comment on the objections.

18 Янв. 2013

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