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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Anheuser-Busch’s craft brewing efforts draw Wall Street Journal’s notice

Last week, I told you that sales of craft beer more than doubled between 2007 and 2012, and that big brewers like Anheuser-Busch and MillerCoors are trying to cash in on the trend, too.
This weekend, The Wall Street Journal featured Rebecca Reid, brewmaster at Anheuser-Busch InBev’s pilot brewery in St. Louis, who makes nearly 500 new beer recipes each year.
“...Ms. Reid’s efforts are increasingly critical for Anheuser-Busch, which has watched a growing number of Americans drop its giant domestic brands such as Budweiser, Bud Light and Michelob in favor of small ‘craft’ beers sprouting across the country,” the Journal states.
Beer shipments in the United States from Anheuser-Busch rose 0.6 percent last year, but the brewer’s share of the U.S. beer market dipped to from 46.8 percent to 46.3 percent, Beer Marketer’s Insights reports.
Cider also is growing in popularity. Anheuser-Busch InBev, Heineken NV and Carlsberg A/S are among the big brewers investing in cider as U.S. volume in the category grew 20 percent in 2011.
29 Янв. 2013

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