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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Brew China Beverage continues to grow

China Brew China Beverage (CBB) is continuing on its expansion course.

Demand for space, from exhibitors from China and abroad, is stronger than ever before. From the registrations received so far for CBB 2016 it is already clear that the event will be significantly larger than last time. 6,000 square meters of space is already booked—that´s around 150 percent more than at the same point ahead of CBB 2014. These positive indications further strengthen CBB´s position as the leading technology platform for the beverage and liquid food sector in the Asian region.
Two strong partners, both with many years of experience, are behind this continual growth: the Beijing Zhongqing Heli Machinery Equipment Co. as the organizer of CBB, and Messe München as co-organizer and also responsible for the international exhibitors. “We are pleased that four years ago we were able to sign a cooperation agreement with the Beijing Zhongqing Heli Machinery Equipment Co. and that together with this reliable, strong partner—one that is very well connected in the Chinese market—we have developed CBB into the most important technology platform for Asia,” said Petra Westphal, Exhibition Group Director of drinktec.

Move to Shanghai boosts further growth
The move from Beijing to Shanghai—to the Shanghai New International Exhibition Centre (SNIEC)—is seen as giving further impetus for expansion. A large proportion of the Chinese beverages manufacturers, among them the market leaders, is located in Southeast China. But for countries like Indonesia, Vietnam and Taiwan also the location of Shanghai has benefits in terms of greater proximity to the markets and easier logistics as regards travel and transport. In addition to this the site in Shanghai offers the exhibitors a significantly better infrastructure. The modern and functional exhibition center
represents the perfect platform for showcasing the entire process chain in beverages technology. National and international exhibitors can as a result present their latest technologies and products live and in action in an ideal environment.
As the leading platform for the sector, CBB is a seismograph for trends and market changes. For this reason the supporting program will again be expanded for 2016 by Heli, in order to inform exhibitors and visitors in full about the latest developments. And to make CBB even more attractive to participants, a range of new services are being developed, including, for example, more online services to assist visitors and exhibitors in their preparations.
The next China Brew China Beverage takes place from October 11 to 14, 2016 at the Shanghai New International Exhibition Centre (SNIEC).
All the key information about China Brew China Beverage 2016 and all the relevant exhibitor documentation is available at:
http://www.drinktec.com/messe/messenetzwerk/china-brew-china-beverage/.
For impressions of the last China Brew China Beverage, which took place in October 2014, take a look at the image film and the picture gallery at:
www.chinabrew-beverage.com/english/news/video_pic.
Further information on China Brew China Beverage: http://www.chinabrewbeverage.com/english/

3 Дек. 2015

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