The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China Brew China Beverage continues to grow
Demand for space, from exhibitors from China and abroad, is stronger than ever before. From the registrations received so far for CBB 2016 it is already clear that the event will be significantly larger than last time. 6,000 square meters of space is already booked—that´s around 150 percent more than at the same point ahead of CBB 2014. These positive indications further strengthen CBB´s position as the leading technology platform for the beverage and liquid food sector in the Asian region.
Two strong partners, both with many years of experience, are behind this continual growth: the Beijing Zhongqing Heli Machinery Equipment Co. as the organizer of CBB, and Messe München as co-organizer and also responsible for the international exhibitors. “We are pleased that four years ago we were able to sign a cooperation agreement with the Beijing Zhongqing Heli Machinery Equipment Co. and that together with this reliable, strong partner—one that is very well connected in the Chinese market—we have developed CBB into the most important technology platform for Asia,” said Petra Westphal, Exhibition Group Director of drinktec.
Move to Shanghai boosts further growth
The move from Beijing to Shanghai—to the Shanghai New International Exhibition Centre (SNIEC)—is seen as giving further impetus for expansion. A large proportion of the Chinese beverages manufacturers, among them the market leaders, is located in Southeast China. But for countries like Indonesia, Vietnam and Taiwan also the location of Shanghai has benefits in terms of greater proximity to the markets and easier logistics as regards travel and transport. In addition to this the site in Shanghai offers the exhibitors a significantly better infrastructure. The modern and functional exhibition center
represents the perfect platform for showcasing the entire process chain in beverages technology. National and international exhibitors can as a result present their latest technologies and products live and in action in an ideal environment.
As the leading platform for the sector, CBB is a seismograph for trends and market changes. For this reason the supporting program will again be expanded for 2016 by Heli, in order to inform exhibitors and visitors in full about the latest developments. And to make CBB even more attractive to participants, a range of new services are being developed, including, for example, more online services to assist visitors and exhibitors in their preparations.
The next China Brew China Beverage takes place from October 11 to 14, 2016 at the Shanghai New International Exhibition Centre (SNIEC).
All the key information about China Brew China Beverage 2016 and all the relevant exhibitor documentation is available at:
For impressions of the last China Brew China Beverage, which took place in October 2014, take a look at the image film and the picture gallery at:
Further information on China Brew China Beverage: http://www.chinabrewbeverage.com/english/
3 Дек. 2015