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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China Brew China Beverage continues to grow

China Brew China Beverage (CBB) is continuing on its expansion course.

Demand for space, from exhibitors from China and abroad, is stronger than ever before. From the registrations received so far for CBB 2016 it is already clear that the event will be significantly larger than last time. 6,000 square meters of space is already booked—that´s around 150 percent more than at the same point ahead of CBB 2014. These positive indications further strengthen CBB´s position as the leading technology platform for the beverage and liquid food sector in the Asian region.
Two strong partners, both with many years of experience, are behind this continual growth: the Beijing Zhongqing Heli Machinery Equipment Co. as the organizer of CBB, and Messe München as co-organizer and also responsible for the international exhibitors. “We are pleased that four years ago we were able to sign a cooperation agreement with the Beijing Zhongqing Heli Machinery Equipment Co. and that together with this reliable, strong partner—one that is very well connected in the Chinese market—we have developed CBB into the most important technology platform for Asia,” said Petra Westphal, Exhibition Group Director of drinktec.

Move to Shanghai boosts further growth
The move from Beijing to Shanghai—to the Shanghai New International Exhibition Centre (SNIEC)—is seen as giving further impetus for expansion. A large proportion of the Chinese beverages manufacturers, among them the market leaders, is located in Southeast China. But for countries like Indonesia, Vietnam and Taiwan also the location of Shanghai has benefits in terms of greater proximity to the markets and easier logistics as regards travel and transport. In addition to this the site in Shanghai offers the exhibitors a significantly better infrastructure. The modern and functional exhibition center
represents the perfect platform for showcasing the entire process chain in beverages technology. National and international exhibitors can as a result present their latest technologies and products live and in action in an ideal environment.
As the leading platform for the sector, CBB is a seismograph for trends and market changes. For this reason the supporting program will again be expanded for 2016 by Heli, in order to inform exhibitors and visitors in full about the latest developments. And to make CBB even more attractive to participants, a range of new services are being developed, including, for example, more online services to assist visitors and exhibitors in their preparations.
The next China Brew China Beverage takes place from October 11 to 14, 2016 at the Shanghai New International Exhibition Centre (SNIEC).
All the key information about China Brew China Beverage 2016 and all the relevant exhibitor documentation is available at:
For impressions of the last China Brew China Beverage, which took place in October 2014, take a look at the image film and the picture gallery at:
Further information on China Brew China Beverage: http://www.chinabrewbeverage.com/english/

3 Дек. 2015



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