The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Taiwan & Vietnam. Gold Medal Taiwan Beer reportedly close to signing deal on opening brewery in Vietnam
After more than two years of market survey and assessment, the state-owned enterprise has decided to partner with Sapporo Vietnam Co. Ltd., a fully owned subsidiary of Japan's Sapporo International Inc., which will handle production of its beer in Vietnam, the source said.
The Taiwanese and Japanese companies are expected to sign a contract on December 17 at Taiwan Trade Center's representative office in Ho Chi Minh City, and R.O.C. Representative to Vietnam Huang Chih-peng will also be present, the source said.
Under the deal, Sapporo Vietnam will be responsible for production of Taiwan Beer in the southern province of Long An near Ho Chi Minh City, while a Vietnamese company will handle the marketing, according to the source.
Taiwan Beer is expected to hit the Vietnamese market before March 2016, in the first overseas venture by Taiwan Tobacco & Liquor Corp. in alcoholic products.
The company is also aiming to expand sales to other Association of Southeast Asian Nations (ASEAN) markets via the deal, the source said.
With a population of 90 million, Vietnam is one of the world's largest consumers of alcohol. According to statistics, beer sales in the country were around 3.1 billion litres in 2014. Based on the average price of US$1 per litre, the country's beer sales totaled some US$3.1 billion last year.
17 Дек. 2015