Beer market of Vietnam: “Young tiger”

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Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
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Competition bubbles as Vietnam sells state brewers

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20161114vietnam_article_main_imageWith the Vietnamese government set to sell major stakes in two state-run beer producers, Japanese and European brewers hope to jump in and capitalize on the country’s growing suds market. (more…)

Sapporo launched new brand for Vietnam exclusively

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1470890351-bia-cua-nguoi-viet--2-Sapporo Vietnam introduced a new product, “Blue Cup”, the first brand by the company exclusively for Vietnam consumers.

“Blue Cup” is the second product after Sapporo Premium Beer, imported to Vietnam market.”Blue Cup” is packed into 330 ml can, which stands out on shelves for its light blue colors and blue lid. (more…)

Japan. Sapporo hopes its new premium beer is the new ‘Black’

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Attachment1rSapporo beer is taking a walk on the dark side.

Hoping to keep pace with a growing number of consumers looking for the next new thing, the Japanese beer maker is releasing Premium Black, its first new beer since its Premium Light was launched in 2004. Sapporo is the top imported Asian beer brand in the U.S., a perch it has held for over 30 years. (more…)

Sapporo expands target market in Vietnam

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Japanese brewer Sapporo Holdings is launching a cheaper beer brand later this month, marking its expansion from the high-end segment of the Vietnamese beer market. (more…)

On The Frontier Of Beer In Vietnam

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Folks in Vietnam sure do like a cold one. Since gaining broad popular appreciation in the 1990s, beer sales have soared and the country has become one of the largest per capita consumers in the region. (more…)