Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Sapporo concocts mass-market beer strategy in Vietnam
The new label launches July 28 and is expected to sell for 13,000 dong to 15,000 dong (58 cents to 67 cents) per 330mL can at volume retailers. This is the equivalent of around 19 cents cheaper than the mainstay Sapporo Premium lager sold in that market.
While Sapporo Premium conveys a touch of class from a Japanese brewer, the new brand will offer a refreshing taste for drinkers in Vietnam's tropical environs. The company apparently aims to sell some 150,000 cases this year.
The new product will target the middle class. In Vietnam, people commonly eat at food stands and large cafeteria-style restaurants. These establishments sell the mid- to low-priced brews that account for 90% or so of the beer market.
Competition is increasingly fierce. The state-run Saigon Beer Alcohol Beverage Corp. specializes in selling the 333 brand and other low-cost beers priced at the rough equivalent of 50 cents. Dutch brewer Heineken is gaining fans with an expanded lineup, which includes the midpriced Tiger label. And Belgium's Anheuser-Busch InBev, the world's biggest beer company, opened a brewery in southern Vietnam last year.
Sapporo launched Sapporo Vietnam as a joint venture with a state-run tobacco company in 2010. The partners built a brewery the following year near Ho Chi Minh City. But their market share languished at 1%.
This led the Japanese company to make Sapporo Vietnam a wholly owned subsidiary last year. The operation is reinforcing its marketing structure and expanding sales channels into Danang and elsewhere. Sapporo will leverage the new brand to develop the middle-class demographic.
Vietnam chugged 3.9 million kiloliters of beer in 2014, trailing only China and Japan among Asian countries. The Vietnamese market is expanding by a few percent annually and is expected to surpass Japan between 2020 and 2025. Chinese beer consumption is hitting a ceiling, making Vietnam one of a handful of growing beer markets.
Japanese brewers have frequently tried to penetrate Southeast Asian markets by marketing their offerings as high-end beers. Now, they see a need to broaden their appeal.
Kirin Holdings bought a majority stake last year in Myanmar Brewery, the country's largest beer company. Beer is increasingly popular in the Southeast Asian country, especially among younger generations, and Myanmar Brewery commands an 80% market share. Kirin also owns a 48% stake in the Philippines' San Miguel Brewery. The San Miguel unit makes Kirin Ichiban Shibori beer at a Thai site. Asahi Group Holdings has contracted with local companies in Malaysia and elsewhere to produce its Super Dry beer.
12 Июл. 2016