Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Sapporo concocts mass-market beer strategy in Vietnam
The new label launches July 28 and is expected to sell for 13,000 dong to 15,000 dong (58 cents to 67 cents) per 330mL can at volume retailers. This is the equivalent of around 19 cents cheaper than the mainstay Sapporo Premium lager sold in that market.
While Sapporo Premium conveys a touch of class from a Japanese brewer, the new brand will offer a refreshing taste for drinkers in Vietnam's tropical environs. The company apparently aims to sell some 150,000 cases this year.
The new product will target the middle class. In Vietnam, people commonly eat at food stands and large cafeteria-style restaurants. These establishments sell the mid- to low-priced brews that account for 90% or so of the beer market.
Competition is increasingly fierce. The state-run Saigon Beer Alcohol Beverage Corp. specializes in selling the 333 brand and other low-cost beers priced at the rough equivalent of 50 cents. Dutch brewer Heineken is gaining fans with an expanded lineup, which includes the midpriced Tiger label. And Belgium's Anheuser-Busch InBev, the world's biggest beer company, opened a brewery in southern Vietnam last year.
Sapporo launched Sapporo Vietnam as a joint venture with a state-run tobacco company in 2010. The partners built a brewery the following year near Ho Chi Minh City. But their market share languished at 1%.
This led the Japanese company to make Sapporo Vietnam a wholly owned subsidiary last year. The operation is reinforcing its marketing structure and expanding sales channels into Danang and elsewhere. Sapporo will leverage the new brand to develop the middle-class demographic.
Vietnam chugged 3.9 million kiloliters of beer in 2014, trailing only China and Japan among Asian countries. The Vietnamese market is expanding by a few percent annually and is expected to surpass Japan between 2020 and 2025. Chinese beer consumption is hitting a ceiling, making Vietnam one of a handful of growing beer markets.
Japanese brewers have frequently tried to penetrate Southeast Asian markets by marketing their offerings as high-end beers. Now, they see a need to broaden their appeal.
Kirin Holdings bought a majority stake last year in Myanmar Brewery, the country's largest beer company. Beer is increasingly popular in the Southeast Asian country, especially among younger generations, and Myanmar Brewery commands an 80% market share. Kirin also owns a 48% stake in the Philippines' San Miguel Brewery. The San Miguel unit makes Kirin Ichiban Shibori beer at a Thai site. Asahi Group Holdings has contracted with local companies in Malaysia and elsewhere to produce its Super Dry beer.
12 Июл. 2016