The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. Sapporo Holdings chases standalone Pilsner Urquell deal with Anheuser-Busch InBev
In an interview on Friday, Tsutomu Kamijo said Pilsner Urquell is a "good brand" that fitted Sapporo's focus on quality beer. However, the president, who last week announced he would step down at the end of the year, suggested a deal was unlikely unless current owner AB InBev agrees a standalone sale.
"Personally, I want to have Pilsner Urquell, but the other brands, I don't need them," Kamijo said at Sapporo's headquarters in Tokyo. "It [Pilsner Urquell] is a good brand. It fits our culture as beer lovers."
Pilsner Urquell is just one of dozens of central and eastern European beer assets AB InBev has put up for sale after the Budweiser owner acquired them as part of its takeover of SAB. A number of groups are reportedly interested in buying the brands, including private-equity firms and Sapporo's domestic rival Asahi, which has already completed the purchase of former SAB brands Grolsch and Peroni.
Reports in July said that AB InBev is seeking a single buyer for the assets.
Despite his interest in Pilsner Urquell, Kamijo said Sapporo's current focus lies outside of Europe. "We may need more energy to focus on Europe," he said. "In general, the market itself in Western Europe is not so huge. I think we are now at the stage to concentrate on North America and South East Asia, specifically Vietnam."
Asked if Sapporo would consider buying the Vietnamese government's majority stakes in Hanoi Beer Alcohol & Beverage Corp (Habeco) and Saigon Beer Alcohol and Beverages Corp (Sabeco), Kamijo said it was only natural that his company would be interested.
"We are there, and we have a relationship with the Government and also the company," he said. "We know much more (about Vietnam), compared to players such as Asahi and Kirin."
"We're not sure what the Government is thinking about," Kamijo warned. "They are on the way to releasing the government shares in Sabeco and Habeco, but they haven't yet announced how or when."
Sapporo was one of the first international brewers to enter the Vietnamese market and has had a brewery in the country since 2011.
Kamijo will step down as Sapporo's president on 1 January to become chairman of the alcohol, soft drinks and snacks conglomerate. He will be replaced by Sapporo Breweries president & Sapporo Holdings COO Masaki Oga.
Last week, the company launched a 2020 business plan with the aim of more than doubling international profits in the next four years.
8 Ноя. 2016