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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China Resources Beer appoints advisers on SABMiller joint venture

China Resources Beer (Holdings) has chosen banks to advise on options for its Chinese brewery joint venture with SABMiller, people with knowledge of the matter said.

China Resources Beer had picked advisers including HSBC, Nomura, Rothschild and UBS, said the people, who asked not to be identified as the information is private.

The state-backed company has been weighing a purchase of all or part of SABMiller’s 49% stake in China Resources Snow Breweries, maker of the world’s best-selling beer, people with knowledge of the matter said last month.

Anheuser-Busch InBev may need to sell the stake in the brewer of Snow lager to secure Chinese antitrust approval for its $109bn acquisition of SABMiller, which will create a beer maker controlling about half the industry’s profits.

SABMiller’s stake in the Chinese venture could fetch as much as $3.6bn, Nomura wrote in a November 16 research report.

Frank Lai, China Resources Beer’s chief financial officer, declined to comment. Spokesmen for HSBC, Nomura and UBS declined to comment, while a representative for Rothschild did not immediately respond to an e-mail seeking comment.

China Resources was seen as the logical buyer if AB InBev decides to sell, as it has a right of first refusal, people with knowledge of the matter said last month.

AB InBev had not yet decided whether it would sell the stake, and China Resources was not set on any particular course of action, the people said at the time.

Beer sales in China will expand 41% in the five years to end-2019 to reach $105bn, according to a June report from research firm Euromonitor.

SABMiller said its Chinese beverage volumes declined 3% in the first half of its fiscal year due to crimped consumer spending, even as China Resources Snow outperformed the market.

Snow beer, which had a 23% market share in China last year, outsells all other beers globally, Euromonitor data show.

The partnership between SABMiller and China Resources, which began with two breweries in 1994, operates more than 90 breweries across China and employs more than 59,000 staff, according to SABMiller’s website.

21 Дек. 2015

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