Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
China. Empire Brewing Co. in Syracuse launches second ‘tea beer’ venture with China
The new beer - Kuding-Ta IPA - is flavored with the bitter kuding herb, the leaf of the Chinese holly plant, plus New York-grown Chinook hops.
It's part of plan to grow the Empire Brewing Co., which operates an Armory Square brewpub and is currently building one of New York's largest craft breweries off Route 13 in Cazenovia.
The goal is to expand Empire's brand identity beyond the Empire State -- and into the world's largest economic market.
In Central New York, Kuding-Ta IPA will available in about two weeks on tap at Empire's Armory Square brewpub, 120 Walton St. At the same time, a Chinese-made version will debut in the brewpubs operated by Panda Brew of Beijing.
The beer will then be made by Panda Brew in China. The company has 4 brewpubs and sells packaged beer in 40 Chinese cities.
"It's a way to get our name into the Chinese market, and get Panda Brew's name out here,' said Empire Brewing owner David Katleski.
The joint venture with Panda Brew is the second collaboration between Empire and a Chinese company. The first collaboration, with China's Jingwei Fu Tea company, produced a beer called Two Dragons Ale. It debuted at the Syracuse brewpub in February.
Both grew out of a trip Katleski took to China in 2014 with a delegation sponsored by CenterState CEO, a local business development group.
The difference: Jingwei Fu is a tea company but not a brewer like Panda. Empire is gearing up to produce Two Dragons at an as-yet-unnamed Upstate New York brewery for the Chinese market.
The Kuding-Ta IPA will be brewed independently by both Empire and Panda.
Empire head brewer Tim Butler had been discussing the formulation of the new beer for the past several weeks, over the messaging service Wechat, with Panda co-founder and brewer Pan Dinghao. They didn't finish the final recipe until meeting early Tuesday, hours before the beer went into the brew kettle.
The beer will be a light golden ale, Butler said. The kuding herb offers enough bitterness and unique flavor and aroma that the brewers decided to only use it for the brewing, saving the New York Chinook hops for a late addition to give the beer an American hop aroma.
Kuding, Pan said, has a taste that starts very bitter but mellows over time. In China, kuding is also used for medicinal purposes, including reported benefits to eyesight, blood pressure and a reduction in the aging process.
Pan joined fellow Panda Brew founder Kurt (Yu) Xia in Syracuse Tuesday for the brewing of the first batch of Kunding-Ta IPA.
They will also take a tour of the Empire Farmstead Brewery, which is under construction off Route 13 just south of the Lorenzo State Historic Site in Cazenovia. Katleski is hoping to start production there by May.
The new brewery will have a 60-barrel brewhouse, which will land it among the ten largest in New York state. (A barrel is 31 gallons). It will be able to produce about 70,000 barrels a year, compared to the 1,200-barrel annual capacity at Empire's Armory Square brewhouse. (In the meantime, Empire is producing beer under contract at Brooklyn's Greenpoint Beer Works to meet its demand).
23 Дек. 2015