Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. Brewer Sabeco not selling majority stake to foreign players
After Sabeco’s IPO eight years ago, the state still owns the controlling rate of 89.59 per cent in the company and is looking to unload over 51 per cent of Sabeco’s equity. Dutch brewing firm Heineken is currently the only foreign large shareholder at the Vietnamese beer major, has a five per cent stake.
However, Sabeco does not want to sell the next batches of shares to foreign companies if the Ministry of Industry and Trade divests, the local newswire ttvn.vn reported discussion during a recent ministry meeting.
DEALSTREETASIA had earlier reported that the share sale for the brewer had been planned to be executed either in two tranches, or in a single tranche worth some $1 billion, to reduce the state ownership to 36 per cent. The government values Sabeco at roughly $2 billion through the divestment.
Vo Thanh Ha, Sabeco chairman, reportedly proposed the government to space the sales by at least a year so that production could stabilise, considering the transfer of such large amounts of shares affecting its performance.
Ha also asserted that the role of privatisation had been pale in Sabeco, where IPO was not for the purpose of fundraising, while the company has always had in place latest production technologies, the Bao Dau tu cited him. In terms of management capacity, the progress Sabeco had made was not resulted from privatisation, Ha reportedly added.
As the local largest beer producer wants to retain its own brand, government officials are concerned that it is the major hurdle to the privatisation process of this state-owned business. While the foreign investors interested in Sabeco are all players in the same industry (namely Thailand’s Singha Corp and Thai Beverage Group, Asahi Breweries from Japan, SAB Miller from the US and Heineken, which is already a Sabeco stakeholder), domestic bidders are experts in the real estate and financial sectors.
“We should be cautious when working with large firms. Cooperation in the same industry can be beneficial, but the threat is that we might soon lose our brand. By all means, annexationism always exists in the business method of large companies,” Sabeco’s former chairman Phan Dang Tuat told the company’s shareholders at a mid-year meeting.
The beer maker eyes strategic investors who do not directly compete with it.
As the largest beer consumption country in Southeast Asia, this market in Vietnam is estimated at $3 billion with an annual growth of 15 per cent. Several international beer firms have been present in the country to enjoy fruitful development and threaten the position of domestic players like Sabeco and the Hanoi Beer Alcohol and Beverage Corporation, or Habeco.
Vietnam Brewery Limited, for example, earned nearly VND6.5 trillion ($288.5 million) profit in 2014, far surpassing VND3.9 trillion of Sabeco, although sales of the provider of Heineken and Tiger brands for the year accounted for only 70 per cent of the Vietnamese brewer, which had the leading market share of 46 per cent, according to Euromonitor International.
Consolidation has also taken place in the country, most lately seeing Japanese Sapporo’s wider reach by fully acquiring its Vietnam-based facility from the Vietnam National Tobacco Corporation.
Carlsberg is also an active brand in this area, having forged joint ventures with Viet Ha Beer, Ha Long Brewery and Beverage and Habeco; and taken over Huda Beer, a brand focused on the central region of Vietnam.
Meanwhile, later comers include AB InBev, which is involved in a formal merger with SAB Miller to help it exploit potentials in markets outside the US. AB InBev is running a brewery in Binh Duong province. In addition, Taiwan Tobacco & Liquor Corp targets to open a factory in Vietnam through partnership with Sapporo Vietnam Co Ltd.
25 Дек. 2015