Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Japan. Suntory to focus on Beam and own beer, not new deals: president
“We studied it, but we have no interest now in acquiring any other business at this moment,” President Takeshi Niinami said Friday, when asked at a media event in Tokyo if he had looked at buying those brands. “We have to concentrate on integration of Beam — we want to concentrate on this integration say at least for three to four years.”
Asahi Group Holdings Ltd. said Tuesday it is considering making an offer for Peroni and Grolsch as it seeks overseas growth amid Japan’s stagnating beer market. Suntory, which lagged Asahi and Kirin Holdings Co. in beer sold in Japan according to 2014 data from Euromonitor International, acquired in the same year the maker of Jim Beam and Canadian Club liquor for $16 billion to boost its sales of spirits worldwide.
“I’m confident that we’ll be able to double the EBITDA of Suntory Beam by the end of 2020,” Niinami said at the event, organized by the Foreign Correspondents’ Club of Japan. The newly created spirits unit still needs to increase its footprint in emerging markets such as China, India, and the Central and South Americas, he said.
Suntory wants to try to differentiate from its competitors in beer through craft and premium brews, said Niinami, as tastes for beer in Japan become more sophisticated. The company’s Suntory The Premium Malt’s held a 3.7 percent market share in 2014, the seventh-ranked beer in Japan behind brands such as Asahi Super Dry and Kirin Tanrei, according to Euromonitor data.
18 Янв. 2016