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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan. Suntory to focus on Beam and own beer, not new deals: president

Suntory Holdings Ltd., the nation’s third-ranked beer maker by market share, wants to focus on boosting profits at its Beam spirits unit and upgrading its own beers rather than on buying SABMiller PLC’s Peroni and Grolsch brands in Europe.

“We studied it, but we have no interest now in acquiring any other business at this moment,” President Takeshi Niinami said Friday, when asked at a media event in Tokyo if he had looked at buying those brands. “We have to concentrate on integration of Beam — we want to concentrate on this integration say at least for three to four years.”

Asahi Group Holdings Ltd. said Tuesday it is considering making an offer for Peroni and Grolsch as it seeks overseas growth amid Japan’s stagnating beer market. Suntory, which lagged Asahi and Kirin Holdings Co. in beer sold in Japan according to 2014 data from Euromonitor International, acquired in the same year the maker of Jim Beam and Canadian Club liquor for $16 billion to boost its sales of spirits worldwide.

“I’m confident that we’ll be able to double the EBITDA of Suntory Beam by the end of 2020,” Niinami said at the event, organized by the Foreign Correspondents’ Club of Japan. The newly created spirits unit still needs to increase its footprint in emerging markets such as China, India, and the Central and South Americas, he said.

Suntory wants to try to differentiate from its competitors in beer through craft and premium brews, said Niinami, as tastes for beer in Japan become more sophisticated. The company’s Suntory The Premium Malt’s held a 3.7 percent market share in 2014, the seventh-ranked beer in Japan behind brands such as Asahi Super Dry and Kirin Tanrei, according to Euromonitor data.

18 Янв. 2016

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