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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer production in Kazakhstan to decrease by 3.3% in 2015

According to data of the State Statistics Committee of the Republic of Kazakhstan, the production of beer in the Republic of Kazakhstan has decreased by 3.3% to 47.394 million decalitres by the end of 2015. Despite the reduction, this dynamics is better than in Russia (-5%), Ukraine (-20%), Belarus (-6%) and China (-4%).

During the year, the pace of development of the industry was uneven. The first and fourth quarters showed a good growth, however, in the second one there was a substantial decline, which has led to a negative dynamics by the year-end.

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While the decrease in production starting from April 2015 could be explained with the deterioration of the economic situation and weather conditions, the increase in November and December was probably due to new requirements to beer producers.

From January 1, 2016, it is prohibited to produce alcoholic products without the equipping of technological lines by control accounting meters. An exception is made for microbreweries the production capacity of which is less than four hundred thousand decalitres per year. It is evident that producers wanted to load the warehouses of distributors, avoiding possible failures in the accounting system starting from the beginning of 2016.

25 Янв. 2016

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