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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beer production in Kazakhstan to decrease by 3.3% in 2015

According to data of the State Statistics Committee of the Republic of Kazakhstan, the production of beer in the Republic of Kazakhstan has decreased by 3.3% to 47.394 million decalitres by the end of 2015. Despite the reduction, this dynamics is better than in Russia (-5%), Ukraine (-20%), Belarus (-6%) and China (-4%).

During the year, the pace of development of the industry was uneven. The first and fourth quarters showed a good growth, however, in the second one there was a substantial decline, which has led to a negative dynamics by the year-end.

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While the decrease in production starting from April 2015 could be explained with the deterioration of the economic situation and weather conditions, the increase in November and December was probably due to new requirements to beer producers.

From January 1, 2016, it is prohibited to produce alcoholic products without the equipping of technological lines by control accounting meters. An exception is made for microbreweries the production capacity of which is less than four hundred thousand decalitres per year. It is evident that producers wanted to load the warehouses of distributors, avoiding possible failures in the accounting system starting from the beginning of 2016.

25 Янв. 2016

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