beer in Kazakhstan – Journal.Beer – beer markets analysis

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive

Post published:26/07/2021
Reading time:33 min(s) read

Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. Following sizable investments into Carlsberg Kazakhstan and considerable increase in the company market share, there has been a balance settled between the leaders in retail sales and the share of Perviy pivzavod has grown.

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Beer Business #3-2019. Brewing industry in Kazakhstan 2019

Post published:10/11/2019
Reading time:23 min(s) read

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan. (more…)

Kazakhstan. Сarlsberg increased its market share by 4.2 p.p. in 1Q2016

Post published:18/05/2016
Reading time:1 min(s) read

In 1Q2016, the market share of Carlsberg Kazakhstan in the total sales volume in the Kazakh beer market amounted to 35.5% (in the off-trade channel according to retail audit by Nielsen Kazakhstan), which is 4.2 p.p. higher than the same period in 2015. (more…)

Kazakhstan beer market analysis #1-2016

Post published:20/04/2016
Reading time:34 min(s) read

In 2015, brewers of Kazakhstan cut the production by 3% to 47.7 mln dal of beer. The dynamics of beer production was very uneven throughout the year. The second quarter of 2015 was a disaster for all Kazakh brewers. And in the fourth quarter, in November and December, the production grew unexpectedly. Such fluctuations are difficult to explain with market reasons. That is why we tried to analyze even the impact factors that run beyond the frames of the official statistics.
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The largest brewery of Kazakhstan can be bought for $80 million

Post published:01/04/2016
Reading time:2 min(s) read

The starting price of the Shymkentpivo brewery is about 28 billion tenge. ATF Bank sells the property of the arrested businessman Tokhtar Tuleshov. (more…)

Carlsberg Kazakhstan announced the results for the year 2015

Post published:18/02/2016
Reading time:1 min(s) read

In 2015, the Kazakhstan beer market has not grown. But the share of Carlsberg Kazakhstan on the Kazakhstan beer market showed a steady positive growth trend and amounted to 33.2% by volume, which is 3.2% more than at the end of 2014. (more…)

Kazakhstan allowed selling of draught beer in PET bottles

Post published:10/02/2016
Reading time:2 min(s) read

According to the National Chamber of Entrepreneurs (NCE) of Kazakhstan RK Atameken, Kazakhstan allowed to sell draught beer in PET bottles by the legislation. (more…)

Beer production in Kazakhstan to decrease by 3.3% in 2015

Post published:25/01/2016
Reading time:1 min(s) read

According to data of the State Statistics Committee of the Republic of Kazakhstan, the production of beer in the Republic of Kazakhstan has decreased by 3.3% to 47.394 million decalitres by the end of 2015. Despite the reduction, this dynamics is better than in Russia (-5%), Ukraine (-20%), Belarus (-6%) and China (-4%). (more…)

Beer Business #3-2021. Russian beer market. Beer market of Ukraine.
16/10/2021
In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined […]...

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive
26/07/2021
Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. […]...

Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries
06/05/2021
The catalogue of Ukrainian breweries contains 251 producers ranging from transnational groups to craft and restaurant breweries. In the catalogue we have combined open official data, information from social networks and where possible, from brewers themselves. The previous “census” was made by us in 2011-2012. So, what has changed over the recent ten years and […]...

Beer Business #4-2020. Russia: regional beer markets
21/01/2021
In the seven regions of Russia we have analyzed: the share of companies of various scales – from federal breweries to minibreweries popularity of brands (license, national and regional); market segmentations by price; the dynamics of output, sales and prices...

Beer Business #2-2020. 2020 what’s new?
20/11/2020
Russian beer market 2020 1) The market positions of the major companies and brands in the first half of 2020; 2) Production structure – from craft to federal breweries; 3) The market segmentation by the price and package. In 2020, the roles of sale channels have changed especially at the draft beer market. The relations […]...

Beer Business #2-2020. The market of non-alcoholic beer in Russia: companies, brands and consumers
01/07/2020
Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer – Who drinks it? General conclusions. Summer beer....

Beer Business #1-2020. Russian beer producers (catalogue/database)
27/04/2020
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries. This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included). Starting from 2019, FTS has been publishing data on excise payments by brewers […]...

Beer Business (Pivnoe Delo) #4-2019
09/02/2020
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing Industry A meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful […]...

Beer Business (Pivnoe Delo) #3-2019
10/11/2019
Russia: Positions of Brewing Companies The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition […]...

Beer Business #2-2019. Russia: beer market gets more complex
21/05/2019
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing […]...