Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
The largest brewery of Kazakhstan can be bought for $80 million
The lot, published on the website of the Unified electronic trading platform, states that the whole property complex of the brewery is put up for auction. The starting price is 27 984 835 000 tenge (about $80 million). The guarantee fee for participation in the auction is 1 399 241 750 tenge.
Applications are accepted until April 11, and bidding will be launched on April 12 at 10 a.m.
It was reported earlier that last year they wanted to take Tuleshov’s brewery for a debt estimated at 100 million dollars to ATF Bank.
Well-known businessman Tokhtar Tuleshov, now the former owner of the Shymkentskiy brewery, on 30 January was detained during a special operation of the security forces. The case of Tuleshov was classified as “top secret”.
Quite recently, the brewery has paid off debts on the salary to workers of the brewery. The labour inspection had a statement of the debt of 27 million tenge. According to Bastar Eskaraev, the chief state labour inspector of the South Kazakhstan region, this debt is already closed.
For many years, the volumes of Shymkentpivo had been gradually reducing. Judging by the data of the regional statistics, the downswing at the brewery got worse, as over the year it has fallen by a quarter to 0.31 million hectolitres. However, 10 years ago the brewery produced about 1 million hectolitres of beer per year.
The bulk of sales Shymkentpivo are in South Kazakhstan region. The downswing partially resulted from Carlsberg, Perviy Pivzavod and other producers’ expansion to the market of packed and draft beer in the south of Kazakhstan.
However the company still holds good positions on the draft beer market in the south of the country. And brand Shymkentskoe is one of the best loved among the Kazakhstani. If the company acquires an efficient manager most probably it will overcome the challenges and resume the operation.
1 Апр. 2016