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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

The largest brewery of Kazakhstan can be bought for $80 million

The starting price of the Shymkentpivo brewery is about 28 billion tenge. ATF Bank sells the property of the arrested businessman Tokhtar Tuleshov.

The lot, published on the website of the Unified electronic trading platform, states that the whole property complex of the brewery is put up for auction. The starting price is 27 984 835 000 tenge (about $80 million). The guarantee fee for participation in the auction is 1 399 241 750 tenge.

Applications are accepted until April 11, and bidding will be launched on April 12 at 10 a.m.

It was reported earlier that last year they wanted to take Tuleshov’s brewery for a debt estimated at 100 million dollars to ATF Bank.

Well-known businessman Tokhtar Tuleshov, now the former owner of the Shymkentskiy brewery, on 30 January was detained during a special operation of the security forces. The case of Tuleshov was classified as “top secret”.

Quite recently, the brewery has paid off debts on the salary to workers of the brewery. The labour inspection had a statement of the debt of 27 million tenge. According to Bastar Eskaraev, the chief state labour inspector of the South Kazakhstan region, this debt is already closed.

For many years, the volumes of Shymkentpivo had been gradually reducing. Judging by the data of the regional statistics, the downswing at the brewery got worse, as over the year it has fallen by a quarter to 0.31 million hectolitres. However, 10 years ago the brewery produced about 1 million hectolitres of beer per year.

The bulk of sales Shymkentpivo are in South Kazakhstan region. The downswing  partially resulted from Carlsberg, Perviy Pivzavod and other producers’ expansion to the market of packed and draft beer in the south of Kazakhstan.

However the company still holds good positions on the draft beer market in the south of the country. And brand Shymkentskoe is one of the best loved among the Kazakhstani. If the company acquires an efficient manager most probably it will overcome the challenges and resume the operation.


1 Апр. 2016



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