In 2015, the Kazakhstan beer market has not grown. But the share of Carlsberg Kazakhstan on the Kazakhstan beer market showed a steady positive growth trend and amounted to 33.2% by volume, which is 3.2% more than at the end of 2014.
In 2015, the total sales volume has increased by 16%. On the basis of 2015 results, compared to the same period in 2014, the biggest growth in market share was showed by such brands as Irbis, ZateckyGus, Bolshya kruzhka, Zhigulevskoe Firmennoe Zhivoe.
The launch of the updated brand Irbis was one of the most significant events of 2015 for Carlsberg Kazakhstan, which, for the first six months, of active sales took a market share of 3.3% in December 2015. One of the oldest Kazakh brands has launched new varieties, for example Irbis Svetlyy Solod and Irbis Myagkiy Khmel, which are available now in the popular for Kazakh consumers “pounchy” bottle.