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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg Kazakhstan announced the results for the year 2015

In 2015, the Kazakhstan beer market has not grown. But the share of Carlsberg Kazakhstan on the Kazakhstan beer market showed a steady positive growth trend and amounted to 33.2% by volume, which is 3.2% more than at the end of 2014.

In 2015, the total sales volume has increased by 16%. On the basis of 2015 results, compared to the same period in 2014, the biggest growth in market share was showed by such brands as Irbis, ZateckyGus, Bolshya kruzhka, Zhigulevskoe Firmennoe Zhivoe.

The launch of the updated brand Irbis was one of the most significant events of 2015 for Carlsberg Kazakhstan, which, for the first six months, of active sales took a market share of 3.3% in December 2015. One of the oldest Kazakh brands has launched new varieties, for example Irbis Svetlyy Solod and Irbis Myagkiy Khmel, which are available now in the popular for Kazakh consumers “pounchy” bottle.

18 Фев. 2016

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