Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
China. Baijiu far outperforming nation’s beer market
Macquarie rates the nation’s top distillers, including the Shanghai-listed Kweichow Moutai, and Shenzhen-listed Yanghe Brewery as “outperform”, tagging the first as its top pick among China’s alcoholic beverage companies.
“We consider Moutai a good defensive play in a weak market, given its continuing recovery in earnings growth, strong balance sheet, and cheap valuation,” Macquarie analysts led by Chen Zibo said in the report.
“We see potential ex-factory price hikes a share price catalyst. 10 per cent hike in average selling price would lead to 15 per cent increase in earnings, according to our sensitivity analysis.”
The growth of China’s alcoholic beverage industry has slumped since 2012, with Beijing stepping up its crackdown on corruption and extravagance. But the baijiu market still grew 12 per cent a year by value and 7 per cent by volume during 2012-2014, making it the most resilient performer among all major categories in the alcohol industry, far outperforming the nation’s beer market.
Baijiu sales have been recovering since the second half of 2014. Sales in October 2015 reached 49.43 billion yuan (HK$58.55 billion), a 15 per cent increase year on year.
“We expect Moutai’s net profit to gradually recover to 11 per cent and 10 per cent growth in its financial year of 2017 and 2018 respectively, compared to 5 per cent in 2015, mainly driven by volume growth in the high-end market on the back of product mix upgrades and its outstanding brand equity,” the report said.
The potential for an ex-factory price hike, and the ongoing reform of state-owned enterprise could provide a positive surprise to the earnings forecasts, the report said.
Macqaurie’s target price for the Moutai stock is 280 yuan for the 2017 financial year, based on a price-earnings ratio of 18. For Yanghe Brewery, the target price is 76 yuan, based on a price-earnings ratio of 15.
“We expect Yanghe’s net profit to grow by 13 per cent in financial year 2016, 16 per cent in 2017, and 16 per cent in 2018, higher than the estimated growth for Moutai, thanks to its strategic focus and strengthened leadership in the fastest growing, mass- and mid-end segments,” the report said.
But according to Elephant Magazine, a popular China-based encyclopedia-style e-magazine, the outlook for the sector is bleak as baijiu drinkers “would have no successors”.
“High-end baijiu revived only in 2015 as Chinese families sharply cut down the consumption of the drink in the last three yeas,” said one of its recent reports, pointing out that healthier diets and a more Western lifestyle marked by alcoholic drinks such as wine are keeping more and more Chinese away from baiju.
“Half of the main consumers who drink baijiu more than once a day are above 45, and 44 per cent of them are positioned at the bottom of the society. Baijiu consumers in China are dying.”
But analysts say it is wrong to undervalue competitive companies even in a sunset industry. “Leaders in sunset industries are a good buy as they profit from the ones forced out of a shrinking market. These leaders can offer you 10 times earnings growth in 10 years,” said a Hong Kong-based trader who did not want to be identified.
1 Фев. 2016