Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg turns profitable in India, now the country’s second largest beer company
"Our Indian business grew 42% in a slightly growing market. The business also delivered a significant earnings improvement, and for the first time turned profitable," Carlsberg CEO Cees't Hart said in an investors call on Thursday. "This was driven by a combination of volume growth and tight cost control," he said.
Unlike most global markets where its top seller is the milder version of the eponymous lager, Carlsberg's Indian unit has been focusing more on strong beer such as Tuborg Strong and Elephant because strong beer accounts for 80% of overall beer volume sales in the country.
The company also claimed that it is now the second largest beer maker in the country.
"Tuborg has higher volume than Carlsberg. Carlsberg generally is higher priced than Tuborg, so in terms of value the difference between Tuborg and Carlsberg is relatively modest," Hart said. "As the positive result of the strong Tuborg growth, we are now the number two player in the country both as a company and for the Tuborg brand."
Until a year ago, United Breweries controlled 51% share in the market, followed by SabMiller at 23% and Carlsberg with 15% share.
Carlsberg, which entered the country in 2006, invested Rs 200 crore in the market two years ago in a bid to ecome a big player in the India's increasingly competitive beer market.
12 Фев. 2016