Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
The Rising Upper Middle Class Vice of Craft Beer Infiltrates China
The bitter and rich taste of craft beer is becoming increasingly popular in China, where local brands flourish and a recent trend is drinking an Anglophile “ale” or a “lager” with a “bitter” touch.
Carl Setzer, event organizer and founder of the beer brand Great Leap, explained to EFE that the aim of the festival is to give Beijingers a taste of the beer market offerings outside of Beijing.
Setzer was one of the pioneers of the craft beer business in Beijing.
His business model is based on integrating flavors and Chinese names in the production of this elaborate drink.
The names of his beers play with terms or stories from traditional Chinese culture, such as “Iron Buddha,” the “Little General” or “Imperial Pumpkin,” as well as incorporate hints of spices, exotic fruits and local tea.
The rising Chinese middle class, its purchasing power, and its attraction to Western trends of consumption, seen as modern, are some of the factors that explain the rise of such beverages.
Chinese business people or exchange students have already experienced some of these trends, for example, in the United States, birthplace of the microbreweries or craft beer.
According to the UK’s Department for Environment, Food and Rural Affairs, China is the biggest global consumer of beer, with more than 54,000 million liters put back per year, followed by the U.S. with 24,000 liters, and Brazil with 14,000.
Even so, if one looks at per-capita consumption, the level is not very high, since Asian countries such as Japan, South Korea and Vietnam take more interest in these bitter drinks.
This factor makes the beer market in China “less mature,” Chandler Jurinka told EFE.
Jurinka is the creator of the Slow Boat brand – one of the most famous in China – giving the business a “competitive advantage” of being able to aspire to higher sales, something that would be difficult in countries where beer consumption is already steady.
“Our best selling beer is the Monkey Fest. It is strong, bitter and with hints of mango and passionfruit,” said Jurinka, who, like the most entrepreneurs venturing into this business in China is a foreigner, and reveals with pride that his new project is to create a lychee-flavored beer.
Preparing craft beers “with Chinese characteristics” is typical in this business – which has spread to major cities, including Shanghai – but there are also brewmasters that deviate from this trend.
Thomas Gaestadius and Will Yorke, a Swede and an Englishman, after working as “house” music DJs in Beijing clubs, and craft sausage-makers, began brewing their own beer by watching videos over the internet and using cooking pots.
“We don’t want to do things just to make ourselves clever,” they told EFE, and criticized the “temptation” of using Chinese flavors or ingredients in every beer of its brand Arrow Factory.
For now, most of their customers are foreigners – “the Chinese come later,” they said, ensuring that they will not change their style to offer “Chinese packaging” to the products or add an exotic ingredient to every beer: “anyone could put grapefruit in a carbonara sauce,” they said laughing.
They are not afraid of being labeled as “simple” or “less Chinese,” and compare brewing beer with making electronic music: “If you do something good, people will come.”
1 Мар. 2016