Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
5 Things to Know About Chinese Consumers
1 Chinese consumers are even more confident than those in the U.S.
Chinese shoppers are willing to spend because they feel pretty confident that that their incomes will rise over the next five years. Confidence levels vary by region and are lower in Northeastern China, where the manufacturing industry has been sinking for years, but consumers in China are even more optimistic than in the U.S. or U.K. In 2011, 32% of Americans said they expected household income to rise in the next five years. For the most part, Chinese consumers seem unaware that the Chinese economy is deteriorating.
2 Chinese consumers are not homebodies.
Anything that can be experienced beyond the house is better for Chinese consumers. Forget dinner at home with the family, Chinese want entertainment and a meal out. It’s all about the adventure. Spas, massages and travel are the ultimate as spending on service boosts. Of consumers surveyed, 23% said they would spend more on travel if incomes rise, an increase from 14% in 2012.
3 Foreign brands are out. Chinese are in.
The days when shoppers gravitated only to the foreign brands are officially over. Chinese brands have won trust and earned consumer loyalty. Last year, 62% of consumers said that given similar quality and price, they would prefer Chinese brands to foreign ones. That compares to 42% in 2009.
4 Chinese will pay more for the best - even on rice or beer.
Not only are many Chinese consumers not pulling back on their spending, they’re actually spending more. Half of consumers surveyed say they want the most expensive product and are willing to shell out for the best. Forty-four percent say that they pay more for cosmetics, while 36% say they trade up for spirits and 26% buy more expensive hair products.
5 China’s gone health nuts.
Like Americans, Chinese are becoming more health conscious, with 72% of consumers last year worrying that the food they eat is harmful to their health, up from 60% in 2012. Half of consumers are focused on eating food they think is nutritious and they’re cutting out the food they think isn’t. Soda is losing fans, with carbonated drinks faced a 26% penetration drop last year, while Western fast food saw a 24% drop.
18 Мар. 2016