Danish brewer Carlsberg unveils new plans to promote growth in Asia

  • Reading time:1 min(s) read

Danish brewer Carlsberg on Wednesday announced new strategic plans to strengthen its core business and capture growth opportunities.

The priorities of the strategy, known as SAIL’22, are based on key global trends, value drivers of the global beer industry and the Carlsberg Group’s strengths, the company said in a statement.

“The SAIL’22 initiatives build directly on our strengths, including strong market positions, excellent portfolios of international and local brands, our strong heritage, compelling innovation capabilities as well as proud and engaged employees,” said Carlsberg CEO Cees ‘t Hart in the statement.

Carlsberg said it will accelerate the growth in Asia by strengthening the brewery’s position in the large beer markets of China, Vietnam and India.

Carlsberg suffered a loss of 2.582 billion Danish krones (385 million U.S. dollars) last year. It launched a cost-saving program which is expected to generate annual benefits of 1.5 to 2 billion krones by 2018.

According to the statement, about half of the benefits will be reinvested into the SAIL’22 initiatives. (one U.S. dollar = 6.7 Danish krones)