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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. The decline in the brewing industry had a direct impact on the income of brewers

The noticeable decline in production that began in 2014, could not affect the income of brewers. Although in absolute terms the sales revenue showed a negative growth only in 2015, the dynamics of its change does not make them happy.

After showing a growth of 28.54% in 2011 and 14.37% in 2013, the sales revenue reduced the rate of growth and last year fell by 1.82% compared to 2014.

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It is noteworthy that until 2013 the growth rate of sales revenue took the lead over the growth rate of total profit, and then the situation had changed. Despite a general trend towards a reduction of the rates of income change, the growth of total profit exceeds the growth in sales revenue.

The year of 2015 has brought not only a negative index of the growth rates in sales revenue of -1.82%, but one of the lowest positive growth rates of total profit over the last 6 years is 1.79%.

20 Апр. 2016

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